공유경제와 사회적 기업 = 우주(WOOZOO) 사례

다국어 초록 (Multilingual Abstract)

The sharing economy is a new economic model beyond the paradigm of mass production and consumption. With the explosion of ICT-based platform, the sharing economy has been expected to effectively solve social problems such as poverty, excessive consumption, natural resource depletion, and climate change. Therefore social enterprises can apply the principle of sharing economy to develop their business models. The sharing economy can provide social enterprises with the opportunities to overcome their market failure because social value can be fully embedded in the process of delivering their sharing services. In this study, we describe a business case of WOOZOO, a social enterprise providing a house sharing service. WOOZOO aims to solve the housing problem of the young living in metropolitan area and improve their quality of life. This case shows that value innovation can be crucial to a success of the sharing economy business.