미디어 기업 종사자들의 윤리경영 인식에 관한 연구 = Perception on the Ethical Management of Employees in the Media Firms

다국어 초록 (Multilingual Abstract)

This study investigates how employees in the media firms perceive the ethical management. To answer the questions, a survey of employees in broadcasting, newspaper and online media(Internet portal and online newspaper) was conducted. So far, most discussion about media ethics has been focused on press ethics or journalism ethics. However, this study assumes that media firm is also a behavior surrounded by diverse interest groups in the market. Thus, it is necessary to challenge the issue of ethical management in the media industry. Results of the survey show that employees in the media firms perceive press ethics is subset of ethical management. However, programming staffs perceive press ethics is more general concept compared to general affairs staffs. Regarding the need for adoption of ethical management, employees at the Internet firms evaluated more than employees at the newspaper and broadcasting companies. Regardless of media, job role, and position, employees answered that responsibility for the duty to self and duty to audience are most important reason to implement ethical management. Lastly, about the ideal level of ethical management, most employees wanted the balance between corporate interest and ethics, which is the second highest level of five hierarchical ethical stage. Overall, although employees in the media firms perceive the ethical management is critical, their perception couldn`t reach the highest level of ethical management.

참고문헌 (Reference)

1 박헌준, "한국 기업의 윤리경영 1991~2001년: 변화와 실태" 4 : 133-173, 2002

2 강명현, "케이블TV의 윤리경영과 시청자 서비스 수준 향상방안, 케이블TV성과와 발전방안" 한국언론학회/한국케이블TV방송협회 2005

3 이원재, "전략적 윤리경영의 발견" 삼성경제연구소 2005

4 박헌준, "윤리경영 매트릭스" 한국생산성컨설팅 기업이미지 컨퍼런스 2002

5 차종석, "성공기업으로 가는 한국형 인재경영" 넥서스Biz 2004

6 김영주, "미디어 기업의 윤리경영" 커뮤니케이션북스 2007

7 오창호, "롯데마트: 사회적 책임구현과 윤리경영의 실천" 7 (7): 83-104, 2005

8 산업자원부, "기업의 윤리경영체제 강화방안" 2002

9 최인철, "기업의 사회적 책임(CSR): 논의 동향과 대응방안" 삼성경제연구소 2006

10 한한수, "기업윤리경영이 생산성에 미치는 영향" (3) : 1-33, 2003

11 김기찬, "기업윤리경영실태조사 평가지표개발 및 실태조사에 관한 연구" 산업정책연구원 2002

12 국가청렴위원회, "기업윤리 브리프스" 기업윤리조사연구 2005

13 김지운, "글로벌 시대의 언론윤리" 커뮤니케이션북스 2004

14 전국경제인연합회, "국내 기업의 윤리경영 실태조사 결과" 전경련 2002

15 Kaplan, R., "The strategy organization: How balanced scorecard companies thrive in the new business environment" Harvard Business School Press 2001

16 Gibson, K, "The moral basis of stakeholder theory" 26 (26): 245-257, 2000

17 Cummings, L. S, "The financial performance of ethical investment trusts: An Australian perspective" 25 (25): 79-92, 2000

18 Hosmer, L. T, "The ethics of management" Irwin 1996

19 Phillips, R. A., "The environment as a stakeholder? A fairness-based approach" 23 (23): 185-197, 2000

20 Waddock, S. A, "The corporate social performance, financial performance link" 18 (18): 303-319, 1997

21 Pava, M. L., "The association between corporate Social responsibility and financial performance: The paradox of social cost" 15 (15): 321-257, 1996

22 Becker, B. E., "The HR scorecard: Linking people, strategy, and performance" Harvard Business School Press 2001

23 Batstone, D, "Saving the corporate soul & (Who knows?) Maybe your own, 영혼이 있는 기업: 존경받는 기업의 8가지 조건" 거름 2003

24 Quinn, J. J, "Personal ethics and business ethics: The ethical attitudes of owner/managers of small business" 16 (16): 119-127, 1997

25 Christian, C. G., "Media ethics: Cases and moral reasoning" Longman 1987

26 Albarrann A. B, "Management of electronic media" 쟙adsworth 2006

27 Viswesvaran, C., "Job satisfaction as a function of top management support for ethical behavior: A Study of Indian managers" 17 (17): 365-371, 1998

28 Schwepker, Jr, C. H., "Improving sales performance through ethics: The relationship between salesperson moral judgement and job performance" 15 (15): 1151-1160, 1996

29 Joyner, B. E., "Evolution and implementation: A study of values, business ethics and corporate social responsibility" 41 (41): 297-311, 2002

30 Day, L. A, "Ethics in media communication: Cases and controversies" Wadsworth 2006

31 Trevino, L. K, "Ethical decision making in organization" 11 : 601-671, 1986

32 Miles, M. P., "Environment marketing: A score of reputational competitive and financial advantage" 23 (23): 299-311, 2000

33 Westphal, J. D, "Collaboration in the boardroom: Behavioral and performance consequences of CEO board social ties" 42 (42): 7-24, 1999

34 Reidenbach, R. E., "A conceptual model of corporate moral development" 10 (10): 273-284, 1991