This study aims to extend the research areas of the organization behavior(OB) fields. The paper assumes that the main thrust of Productivity through people in the traditional OB has to be replaced by the Creativity through people paradigm. OB research...
This study aims to extend the research areas of the organization behavior(OB) fields. The paper assumes that the main thrust of Productivity through people in the traditional OB has to be replaced by the Creativity through people paradigm. OB research issues and topics have not been expended or explored during the past 40 years, but been criticized such as a saturated field and even more moribund or fallow areas. Recently, new theoretical and research trends are identified in the area of creativity studies and in OB in general. Conceptual debates and different thoughts on the creativity studies (including creative behaviors) are reviewed selectively. Also, some theoretical issues and research implications are discussed and suggested.