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2 신우열, "행복은 우리를 통(通)하게 한다: 긍정적 정서로 커뮤니케이션 이론 다시 보기" 한국언론학회 5 (5): 72-103, 2009
3 차배근, "한극 매스컴 수용자의 피설득성향에 관한 비교문화적 실험연구" 11 : 53-117, 1974
4 이강형, "정치후보에 대한 유권자 감정 유발 요인 및 미디어 캠페인 활동의 효과에 관한 연구" 한국언론학회 50 (50): 337-365, 2006
5 나은경, "정서의 프레이밍: 경제 뉴스 보도 기사의 정서 반응 유발 효과" 한국언론학회 52 (52): 378-406, 2008
6 송현주, "정서와 정치 커뮤니케이션 연구" 한국언론학회 4 (4): 32-76, 2008
7 이준웅, "정서 단어 분류를 통한 정서의 구성 차원 및 위계적 범주에 관한 연구" 한국언론학회 52 (52): 85-116, 2008
8 안주아, "인터넷신문의 미디어 공신력(Credibility)에 관한 연구" 한국방송학회 17 (17): 239-273, 2003
9 남인용, "인터넷 이용자의 인터넷 공신력 인식이 전자상거래 행위에 미치는 영향 한국과 미국의 비교연구" 한국방송학회 17 (17): 143-176, 2003
10 이강형, "유권자의 정치후보에 대한 감정이 정치참여에 미치는 영향에 관한 연구" 한국언론학회 46 (46): 3-104, 2002
11 김영석, "설득커뮤니케이션" 나남출판사 2005
12 양윤, "사전지식, 광고맥락, 처리목적이 광고정보처리에 미치는 영향" 한국소비자·광고심리학회 5 (5): 1-14, 2004
13 한남익, "사전단서가 반응시간에 미치는 영향" 한국스포츠리서치 14 (14): 347-354, 2003
14 기화서, "비교의 강도와 정보원의 신뢰도가 비교광고의 효과에 미치는 영향" 46 (46): 176-191, 2000
15 이희욱, "부정적 정치광고가 후보자에 대한 유권자의 평가, 태도 및 투표의도에 미치는 영향" 15 (15): 137-165, 2000
16 이준웅, "대통령 후보에 대한 정서적 반응의 형성과 정치적 효과" 한국언론학회 51 (51): 111-137, 2007
17 송현주, "대통령 후보 경선 여론조사보도에 대한 인지평가와 정서 반응이 정치적 행동성향에 미치는 영향" 한국언론학회 52 (52): 352-376, 2008
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