인터넷 이용 동기와 이용 행태 간 상관관계에 대한 탐색적 비교 연구 = 한국과 미국의 네티즌을 대상으로

다국어 초록 (Multilingual Abstract)

The aim of this study was to understand the motives for using the Internet, and its associations with users' attitudes and relational involvement. Also, this study attempted to cross-culturally compare the difference in the pattern of motives and subsequent internet activity between two nations ; South Korea and the U.S. The design of methods was based on examination and revision of uses and gratification approach toward Internet users. Findings from factor analysis revealed that information seeking and self-improvement were the dominant and common reasons for using the Internet in both countries. The differences in the composition of motives in each country were also reported. Strong correlations across countries were found between all the motives and satisfaction of the Internet. Expectation and positive evaluation of the Internet were also important attitudes associated with Internet use motives. Community involvement was significantly associated with Internet use motives in Korean users.

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