다매체 이용자의 성향적 동기 = 다매체 환경에서 이용과 충족 이론의 확장

다국어 초록 (Multilingual Abstract)

Focusing on the conceptual differences between situation-dependent motives and the individual's dispositional ones in media uses, this research emphasizes the utility of the individual's dispositional motives of media use in a multi-media environment. We argue that as the current media environment comprises of the multi-channels of manifold media, the scope of the 'uses and gratification' research should be extended to encompass the individual's dispositional motives inherent in media use. Based on this argument, we propose dispositional motives function as an antecedent to situation-dependent motives and a predictor of multiple media use. A total of 2,463 participants were surveyed on their media use motives and media uses. Four dimensions of dispositional motives were reconstructed including 'surveillance and learning', 'social relations control', 'leisure and entertainment', and 'self-expression'. Predictive validity of the dispositional motives was evaluated in terms of their associations with the profiles of multiple media users.

참고문헌 (Reference)

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