신문만평 독자의 시선 움직임과 해독에 관한 연구

다국어 초록 (Multilingual Abstract)

A satirical cartoon in a daily newspaper may only be a small illustration located deep inside the paper. However, its impact on readers' understanding of daily issues is much bigger than its physical size may signify. Satirical cartoonists have traditionally taken the roles of journalist and artist. The purpose of the present study is to impose them another critical role, that is, a scientist's role. A human eye is so effective as a sensory register that it processes approximately 70% of the information he/she takes in from the outside world. However, this organ is very limited structurally as it can accurately processes only the information captured in a tiny circular area (2 degrees in diameter) located at the cent! er of his visual filed. The present study attempts to observe the newspaper readers' eye gaze to discover which elements they gaze at and what shapes of scan path the movements make. Twenty-six newspaper readers participated in the study in which they read through twenty satirical cartoons appearing on a computer monitor, wearing an eye tracker, a sophisticated device developed to track human eye movements. Results revealed many cases in which the participants missed the key elements of the cartoons for various reasons and the scan paths made were not correspond with the 'subject-act-object' or 'subject-object-act' order, which is thought to be intuitive and also grammatically logical. Also provided was a guideline for satirical cartoonists to help them create more efficient illustrations in light of readers' understanding of the information.

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