인터넷의 웹블로그(Web-blog) 이용동기와 만족도에 관한 연구 = 대학생 집단을 중심으로

다국어 초록 (Multilingual Abstract)

Recently, the Web-blog that makes the interpersonal communication and mass one possible is being diffused among internet users. The Web-blog is applied for such all kinds of things related to information as its production, distribution and service and so on. As the Web-blog is utilized, a new space is being formed for communication.
In this paper, We analyzed what the motive in using the Web-blog is and the correlations between the factors in motives of use and behaviors of use.
As a result of its analysis, the structures of use-motives are composed of 13 factors.
As a result of the analysis of correlation with the factors in motive of use, there are some correlations to each other. And also the level is high.
But the correlation between factors of use-motive and those of use-behavior partially exists only in some factors.
In case of the analysis on the satisfaction of use, the effect of the factors of use on the use-satisfaction of the Web-blog is higher than those of use-behavior.

참고문헌 (Reference)

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