고부가가치 서비스 산업인 의료관광 활성화를 위한 의료기관의 의료관광 담당자와 의료관광객의 의료관광 상품 선호속성 인식 비교 분석을 통한 지속적인 협력 네트워킹 필요성 연구 = A Study of Cooperation and Networking Between Medical Tourism Staff of Medical Institutions and Medical Tourists in Understanding Preferred Attributes of Medical Tourism Products to Activate High Value-added Service Industry, Medical Tourism

다국어 초록 (Multilingual Abstract)

Medical tourism staff of medical institutions indicated ``quality of medical skills`` is the most important attribute among attributes of a medical tourism product, followed by ``cost,`` ``customer service,`` ``coordinating,`` ``one to one service,`` ``visa issue and extension.`` In addition, ``meal menu,`` ``one-stop service,`` ``service mind of medical staff,`` ``pick-up service,`` ``transportation and accommodation,`` ``easy documentation for immigration`` were also shown as important attributes. Japanese tourists responded that the most preferred medical tourism products are ``Korean traditional medicine products,`` ``plastic surgery,`` ``rest and recuperation``. Main purposes of medical tourism which were perceived included ``cost,`` ``differentiated medical service,`` ``time for medical treatment and recovery.`` As a result, this study indicate preferred attributes of medical tourism products and compared them between medical staff and medical tourists. The results provide a significant implication of a need to cooperate among medical tourism stakeholders through intimate networking to understand characteristics of medical tourists and medical tourism attributes.