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KISSThe purposes of this study were to investigate the effects of market orientation and learning orientation of textile firms on business performance and to confirm the moderating effect of company innovativeness on these relationships. Data collected fr...
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RISS 인기검색어
섬유업체의 시장지향성과 학습지향성이 사업성과에 미치는 영향: 기업 혁신성에 따른 조절효과를 중심으로- = Transactions : The Effects of Market Orientation and Learning Orientation on Business Performance in the Textile Firms: Focusing on Moderating Effect of Company Innovativeness
한글로보기https://www.riss.kr/link?id=A5082954
- 저자
- 발행기관
- 학술지명
- 권호사항
-
발행연도
2008
-
작성언어
-
- 주제어
-
KDC
500
-
등재정보
KCI등재
-
자료형태
학술저널
- 발행기관 URL
-
수록면
40-49(10쪽)
- 제공처
-
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상세조회 -
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부가정보
다국어 초록 (Multilingual Abstract)
The purposes of this study were to investigate the effects of market orientation and learning orientation of textile firms on business performance and to confirm the moderating effect of company innovativeness on these relationships. Data collected from 167 textile firms through survey were analyzed by descriptive statistics, t-tests, and multiple causal modeling using AMOS 6.0. In results, the higher innovativeness, the stronger effect of market orientation on business performance Also, the lower innovativeness, the stronger effect of learning orientation on business performance. Study results may suggest the needs of different focus of organization culture according to company characteristics in order to improve business performance.
The purposes of this study were to investigate the effects of market orientation and learning orientation of textile firms on business performance and to confirm the moderating effect of company innovativeness on these relationships. Data collected from 167 textile firms through survey were analyzed by descriptive statistics, t-tests, and multiple causal modeling using AMOS 6.0. In results, the higher innovativeness, the stronger effect of market orientation on business performance Also, the lower innovativeness, the stronger effect of learning orientation on business performance. Study results may suggest the needs of different focus of organization culture according to company characteristics in order to improve business performance.
동일학술지(권/호) 다른 논문
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- 한국의류산업학회
- 조길수 ( Gil Soo Cho )
- 2008
- KCI등재
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- 이은령 ( Eun Rung Lee )
- 2008
- KCI등재
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- 2008
- KCI등재
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- 한국의류산업학회
- 이경희 ( Kyung Hee Lee )
- 2008
- KCI등재
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