대기업과 중소기업의 협력방안 - 공유가치창출(CSV) 관점을 중심으로 - = Cooperation between large and small companies - focused on Creating Shared Value(CSV) perspectives -

다국어 초록 (Multilingual Abstract)

CSV(Creating Shared Value) introduced by Porter and Kramer in Harvard Business Review in 2011 has now been emphasized in the academic and business communities as the way to promote creative economy and mutual growth among stakeholders. Some may understand that CSV has more advanced concept than CSR(Corporate Social Responsibility), but they have different roles and areas.
The main difference of CSR and CSV is in the harmony of economic and social value.
This means that the economic value through the main operating activity of company in CSV should contribute to the community through the harmony with social value. The good example is ‘Bridge of the Life’ in Mapo bridge which Samsung Life Insurance and Seoul City built together for the sake of protecting people’s life and having responsibility for people’s risk. Mapo bridge had been known for the high frequencies of suicides before Bridge of the Life was built. This example shows CSV which connects the main operating activity of Samsung Life Insurance to the social responsibility activities.
Every company does not have to implement CSV in a strategic manner. This is because some company can sufficiently contribute to the community only through social responsibility activities. Company should first recognize a social problem as companywide issue and then need to connect this social problem to the core business activity of the company in order to implement CSV. If this connection is possible, we implement CSV. Otherwise, we just contribute to the community through social responsibility activities.
In this study, we introduce some domestic and international cases of CSR. We investigate issues implemented in the CSV perspectives based on cases we introduced.
We organize the study as follows. We have introduction in section 1 and literature review of CSR and CSV in section 2. We review domestic and international cases for CSV in section 3 and discuss the ways for cooperation between large and small companies in terms of personal, technological, financial and distributional aspects. We finally discuss implications and limitations and suggest the direction of future research in section 5.

참고문헌 (Reference)

1 김용진, "효과적인 가치공유제 도입을 위한 프레임워크에 대한 연구" 한국중소기업학회 34 (34): 85-102, 2012

2 전병준, "한국적공유가치창출의프레임워크" 한국메세나협회 1-2, 2013

3 김신회, "하늘은 여성을 돕는 기업을 돕는다?"

4 이정훈, "친환경 제철 상용화로 대기오염 절감…‘굴뚝산업’이미지 탈피"

5 신진교, "중소기업의 사회책임경영(CSR)이 경영활동과 기업성과에 미치는 영향" 한국중소기업학회 33 (33): 103-119, 2011

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7 민재용, "유한킴벌리, 소기업과 함께 시니어사업 키운다"

8 박성민, "유한킴벌리, ‘함께일하는재단’과 함께 시니어사업 키운다"

9 황혜경, "시장을 창출하는 CSV(Creating Shared Value)"

10 KUPRA, "사회적가치를 창출하는CSV에대해알아보자!"

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12 김종근, "공공서비스에서 CSR과 성과에 관한 연구" 한국생산성학회 26 (26): 499-523, 2012

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16 김태영, "CSV: 진짜 목표인가, 세탁용인가" (131) : 46-51, 2013

17 송기혁, "CSV, 경제번영과 사회정의로 가는 길" (96) : 36-39, 2012

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21 이재인, "CJ대한통운 ㈜실버종합물류 설립, ‘실버택배’ 본격화"

22 Carroll, A. B., "A three-dimensional conceptual model of corporate performance" 4 (4): 497-505, 1979