소상공인의 경영성과 결정요인

국문 초록 (Abstract)

정부의 소상공인 정책자금, 교육, 컨설팅 지원에 대한 효과 분석을 통하여 정부지원정책이 경영성과에 미치 는 영향과 소상공인특성이 경영성과에 미치는 영향을 고려한 구조모형 분석을 실시하였다. 연구 결과 소상공인특성 및 정부지원정책은 경영성과에 유의한 영향을 미치는 것으로 나타났으며 구조모형에서 유의한 독립변수는 고객진입 용이성, 사업홍보용이성, 상품이동용이성, 고객확보용이성과 자금지원의 효과성, 교육지원규모, 교육지원의 효과성, 컨설팅지원규모의 만족도 등으로 나타났다.

다국어 초록 (Multilingual Abstract)

I conducted structural model analysis which is considered the influence of “government policy and micro-enterprise manager’s characteristics” on management performance through effective analysis on governmental policy for micro-enterprise funding, training and consulting support. This study results showed characteristics of micro-enterprise manager and government policy significant to management performance. In the structural model, significant independent variables are customer’s accessibility, promotion availability, goods mobility, customer attractive ability, effectiveness of funding, size of supported training, and effectiveness of training and satisfaction of supported consulting size.

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