조직문화, 사원 커뮤니케이션, 조직-사원 관계성에 대한 연구

다국어 초록 (Multilingual Abstract)

The purpose of this study was to investigate the associations among organizational culture, employee communication strategies, and employee- organization relationships. Data were collected by conducting a survey of 481 employees in 19 organizations in South Korea.
Findings of this study showed that organizational culture was a critical and significant antecedent of employee-organization relationships. More specifically, clan culture and developmental culture were more positively related to the four relationship outcomes(trust, commitment, satisfaction, and control mutuality) than hierarchical culture and market culture. As was suggested in previous research, employee communication strategies were differently implemented according to the varing types of organizational culture. At the same time, communication strategies had considerable influence on the quality of internal relationships.
This empirical study showed that the organizational culture can be an important factor in developing reciprocal relationships between organizations and its employees. This study also showed how specific communication strategies can affect the quality of employee-organization relationships, which may provide PR practitioners guideline on how to strategically manage internal communication.

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