진정성 (authenticity) 효과 = 구매행동의도에 대한 조직-공중 관계성과 기업명성의 매개역할을 중심으로

목차 (Table of Contents)

• 1. 서론
• 2. 이론적 논의
• 3. 연구방법
• 4. 연구결과
• 5. 논의 및 향후 연구를 위한 제언
• 참고문헌

참고문헌 (Reference)

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3 여준상, "진정성 갖춘 혁신, 고객과의 벽을 깬다" (74) : 42-54, 2011

4 이수범, "조직의 공중관계성이 조직 및 브랜드에 대한 태도와 구매의사에 미치는 영향에 관한 연구" 한국언론학회 48 (48): 32-60, 2004

5 이유나, "조직-공중 관계성의 선행요인에 대한 연구: 사내 커뮤니케이션 맥락을 중심으로" 한국광고학회 19 (19): 149-166, 2008

6 김영욱, "인터넷상에서 조직-공중관계성이 고객 만족도와 충성도에 미치는 영향" 한국광고학회 14 (14): 7-30, 2003

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