스마트폰의 탐색적 사용과 충분한 활용에 대한 연구 = 지속적 사용과 습관이론을 중심으로

다국어 초록 (Multilingual Abstract)

Smart phones play a significant part in the evolution IT industry. In domestic market, smart phones have grown rapidly. However, until today, precedent studies on smart phones, particularly about the reason why consumers use smart phones are uncommon. Thus, in this study we adopted IS continuance and habit theory to study smart phones’ use behavior. The results reveal that perceived usefulness and perceived ease of use, satisfaction of smart phone usage, continuous use, and habit showed the causes and effects relationships.
The results indicated that perceived usefulness and perceived ease of use had a positive effect on smart phone user satisfaction. Moreover, smart phone user satisfaction had a positive effect on the smart phone habits and explorative use. However, smart phone user satisfaction showed insignificant effect toward exploitive use. That is, satisfied users regularly use the smart phone but need to formulate habit of use, and then influence exploitive use. Habit showed a positive effect on both exploitive use and explorative use. Finally, we found that users are likely to pay more attention on new features of smart phones while they are using the devices.