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    KCI등재

    기업 이미지가 HMR 브랜드 이미지와 HMR 제품태도 및 HMR 행동의도에 미치는 영향

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    https://www.riss.kr/link?id=A103103051

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    목차 (Table of Contents)

    • ABSTRACT
    • Ⅰ. 서론
    • Ⅱ. 이론적 배경
    • Ⅲ. 연구방법
    • Ⅳ. 실증분석
    • ABSTRACT
    • Ⅰ. 서론
    • Ⅱ. 이론적 배경
    • Ⅲ. 연구방법
    • Ⅳ. 실증분석
    • Ⅴ. 결론
    • REFERENCES
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    참고문헌 (Reference)

    1 김보경, "카지노기업의 사회적 책임이 기업이미지와 조직몰입에 미치는 영향: 강원랜드를 대상으로" 관광경영학회 17 (17): 57-79, 2013

    2 최원식, "친환경 레스토랑의 서비스스케이프가 소비자의 지각된가치, 태도 및 행동의도에 미치는 영향" (사)한국조리학회 18 (18): 45-62, 2012

    3 최성수, "스타벅스의 CSR 활동이 기업평판과 사회적 연결감 및 고객구매의도에 미치는 영향" (사)한국관광레저학회 23 (23): 97-116, 2011

    4 오정한, "소비자 애국심, 국가 이미지, 기업이미지가 국제광고효과에 미치는 영향에 관한 연구 - 인도 대상 한국기업의 광고를 중심으로" 한국광고홍보학회 14 (14): 70-96, 2012

    5 김영중, "리조트 고객의 소비가치와 고객만족 및 행동의도와의 인과관계 연구: 성별과 결혼유무에 따른 조절효과를 중심으로" (사)한국조리학회 18 (18): 72-89, 2012

    6 성현선, "기업의 사회적 책임활동이 기업이미지 및 성과에 미치는 영향" 한국서비스경영학회 11 (11): 25-47, 2010

    7 Fombum, C., "What’s in a name? reputation building and corporate strategy" 33 (33): 233-258, 1990

    8 Kim, N. D., "Trend Korea 2017" Miraebook Publishing Co 2016

    9 Baron, M. R., "The moderator-meator variable distinction in social psychological research: Conceptual, strategic, and statistical considerations" 51 (51): 1173-1182, 1986

    10 Low, G. S., "The measurement and dimensionality of brand associations" 9 (9): 350-370, 2000

    1 김보경, "카지노기업의 사회적 책임이 기업이미지와 조직몰입에 미치는 영향: 강원랜드를 대상으로" 관광경영학회 17 (17): 57-79, 2013

    2 최원식, "친환경 레스토랑의 서비스스케이프가 소비자의 지각된가치, 태도 및 행동의도에 미치는 영향" (사)한국조리학회 18 (18): 45-62, 2012

    3 최성수, "스타벅스의 CSR 활동이 기업평판과 사회적 연결감 및 고객구매의도에 미치는 영향" (사)한국관광레저학회 23 (23): 97-116, 2011

    4 오정한, "소비자 애국심, 국가 이미지, 기업이미지가 국제광고효과에 미치는 영향에 관한 연구 - 인도 대상 한국기업의 광고를 중심으로" 한국광고홍보학회 14 (14): 70-96, 2012

    5 김영중, "리조트 고객의 소비가치와 고객만족 및 행동의도와의 인과관계 연구: 성별과 결혼유무에 따른 조절효과를 중심으로" (사)한국조리학회 18 (18): 72-89, 2012

    6 성현선, "기업의 사회적 책임활동이 기업이미지 및 성과에 미치는 영향" 한국서비스경영학회 11 (11): 25-47, 2010

    7 Fombum, C., "What’s in a name? reputation building and corporate strategy" 33 (33): 233-258, 1990

    8 Kim, N. D., "Trend Korea 2017" Miraebook Publishing Co 2016

    9 Baron, M. R., "The moderator-meator variable distinction in social psychological research: Conceptual, strategic, and statistical considerations" 51 (51): 1173-1182, 1986

    10 Low, G. S., "The measurement and dimensionality of brand associations" 9 (9): 350-370, 2000

    11 Sun, X. Y., "The influence of national and brand image on product evaluation and loyalty" Tongmyong University 2012

    12 Laroche, M., "The influence of country image structure on consumer evaluations of foreign products" 22 (22): 96-115, 2005

    13 Park, K. J., "The influence of corporate image and brand image on purchase intention by consumer trust and attitude" Kyungwon University 2009

    14 Bloemer, J., "The impact of need for social affiliation and consumer relationship proneness on behavioral intentions: An empirical study in a hairdresser’s context" 10 (10): 231-240, 2003

    15 Kim, S. U., "The impact of corporate social responsibility on company-consumer identification, corporate image, trust, attitude and purchase intention" Dongeui University 2016

    16 Jin, C. Z., "The effects of product attributes, brand and corporate's image on consumer's purchasing intension: Focusing on Chinese cellular phone markets in 9 areas" Kangwon University 2008

    17 Quan, Z. H., "The effects of country image and cultural identity on the product image: Focused on Chinese students'attitude toward korean product" Hanyang University 2010

    18 Cui, M., "The effects of china's country of origin image on Korean consumers' perceived value and purchase intentions:Comparison between country of manufacture(COM)and country of brand(COB)" Konkuk University 2014

    19 Sun, B. W., "The effects of brand image on brand loyalty and purchase intention: Focusing on the China Beijing Hyundai Motor" Changwon University 2011

    20 Kang, S. H., "The effect of spa resort physical environment on perceived value, customer satisfaction and behavioral intention" Soonchunhyang University 2011

    21 Yoo, Y. H., "The effect of perceived HMR attributes on customers' behavior intention and product attitude in TV home-shopping" Kyunghee University 2012

    22 Tsetsegsuren, "The effect of national, corporate, brand image of Korea on mongolia consumer's purchase intention" Paichai University 2011

    23 Li, M. X., "The effect of national image, brand image on product assessment and purchase intentions: Focused on brand familiarity, animosity ethnocentrism" Gyeongsang National University 2015

    24 Lee, H. S., "The effect of foodservice corporation's below the line on brand awareness, brand image and the purchase intention" Kyunghee University 2010

    25 Lee, K. W., "The effect of emotional responses accor- ding to consumption patterns of users of korean restaurants on behavioral intent: Focusing on deajeon area" Kyonggi University 2009

    26 Kim, E. J., "The effect of duplicated advertisement appearance of a celebrity on consumers' attitude and their purchase: Mediating effects of product involvement" Sungkyunkwan University 2011

    27 Lee, Y. G., "The effect of country of origin image and brand image on satisfaction, brand trust and brand loyalty" Hanyang University 2015

    28 Qiye, "The country image of Korea is a product image, have affect on product attitudes and purchase intention:Centered on Chinese student studying abroad" Dongyang University 2012

    29 Kwak, K. H., "Study on how convergence marketing in food service enterprises influences on brand image and purchasing intention" Kyonggi University 2016

    30 Keller, K. L., "Strategic brand management: Building measuring and managing brand equity" Prentice-Hall 1998

    31 Keller, K. L., "Strategic brand management: Building measuring and managing brand equity" Prentice Hall 1993

    32 Papadopulos, N., "Proceeding, marketing productivity, 41st research congress vol. ss" European Society for Opinion and Marketing Research 1988

    33 Kotler, P., "Marketing management: Analysis, planning, and control" Prentice Hall 1984

    34 Kotler, P., "Marketing management: Analysis, planning and control" Prentice Hall 1996

    35 Drucker, P. F., "Managing in the next society" St. Martin's Press 2002

    36 Heo, G., "Korea self-employed business trends" Miraeeuichang 2016

    37 Gao, J., "Ingredient brand's country of origin image, brand equity and consumer willingness to buy" 24 (24): 106-112, 2009

    38 한지수, "HMR 브랜드 이미지가 구매의도 및 브랜드 충성도에 미치는 영향: 브랜드 신뢰의 매개역할을 중심으로" (사)한국조리학회 23 (23): 135-145, 2017

    39 Gardner, M. P., "Does attitude toward the ad affect brand attitude under a brand evaluation set" 22 (22): 192-198, 1985

    40 Yang, Z., "Customer perceived value, satisfaction and loyalty: The role of switching costs" 21 (21): 799-822, 2004

    41 Dick, A. S., "Customer loyalty: Toward an integrated conceptual framework" 22 (22): 99-113, 1994

    42 Bilkey W. J., "Country of origin effects on product evaluations" 13 (13): 89-99, 1982

    43 Han, C. M., "Country image: Halo or summary construct" 26 (26): 222-229, 1989

    44 Lee, H. S., "Consumer behavior" Bobmunsa 2010

    45 Wilkie, W. L., "Consumer behavior" John Wiely & Sons Inc 1990

    46 Engel, J. F., "Consumer behavior" Holt 1982

    47 Engel, J. F., "Con- sumer behavior" Dryden 1993

    48 Oliver, R. L., "Cognitive, affective, and attribute bases of the satisfaction response" 20 (20): 418-430, 1993

    49 Lee, J. H., "Characteristics and effects of brand image association: Associative network memory perspective" Hankuk University 2007

    50 Petty, R. E., "Central and peripheral routes to persuasion: Application to advertising" Lexington Books 1984

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    53 Yoon, J. Y., "An analysis of structural relations among korea country image, fashion product image, fashion product attitude, and purchasing intention of Chinese female undergraduate students" Catholic University of Daegu 2015

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    55 Reynolds, T. J., "Advertising is image management" 24 : 11-31, 1984

    56 Kim, C. W., "A study on the restaurant brand image HMR(Home Meal Replacement) purchasing behavior and customer satisfaction: Focusing on seoul and Gyeonggido area" 12 (12): 65-85, 2016

    57 Jung, C. H., "A study on the factors of making purchases on television home shopping: Focusing on hair and beauty products" Dankook University 2008

    58 Park, S. B., "A study on the effect of HMR and attitude and purchasing on big five-personality" Kyonggi University 2016

    59 Lee, S. Y., "A study on the coincidence between brand image and product identity: In the case of anycall, a mobile radiophone brand of s-corporation" Hongik University 2004

    60 Yoo, S. W., "A study on how the product type affects the effects of the corporate images on consumers purchase intention" Seoul National University 2009

    61 Oh, J. Y., "A study on effects of restaurant brand image and awareness on HMR(Home Meal Replacement) product reliability and consumers buying intention" Kyonggi University 2013

    62 Jeon, E. M., "A study of the halo effect of private brand products: Focusing on HMR(home meal replacement)" Hongik University 2011

    63 Lim, H. O., "A study of the correlation between cor- porate image advertisement type and organization-public relationship" Hongik University 2007

    64 Knight, G. A., "A flexible model of consumer country of origin perceptions a cross cultural investigation" 17 (17): 127-145, 2000

    65 Boulding, W., "A dynamic process model of service quality: From expectations to behavioral intentions" 30 (30): 7-27, 1993

    66 Lee, H. J., "A comparative study of consumer's attitude and intention to use tv home-shopping between Korean and chinese" Seoul National University 2004

    67 Kunkel, J. H., "A behavioral conception of retail image" 32 : 21-27, 1968

    68 Choi, I. S., "2017 Korea trend" The Korea Economic Daily 2016

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    학술지 이력

    학술지 이력
    연월일 이력구분 이력상세 등재구분
    2027 평가 재인증평가 신청대상 (재인증)
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    2017-12-28 학술지명변경 한글명 : 한국조리학회지 -> Culinary Science & Hospitality Research KCI등재
    2017-03-16 학회명변경 한글명 : 한국조리학회 -> (사)한국조리학회
    영문명 : 미등록 -> Culinary Society of Korea
    KCI등재
    2015-12-08 학술지명변경 외국어명 : The Korean Journal of Culinary Research -> Culinary Science & Hospitality Research KCI등재
    2015-01-01 등재 등재학술지 유지 (등재유지) KCI등재
    2011-01-01 등재 등재학술지 유지 (등재유지) KCI등재
    2008-01-01 등재 등재학술지 선정 (등재후보2차) KCI등재
    2007-01-01 등재 등재후보 1차 PASS (등재후보1차) KCI등재후보
    2005-01-01 등재 등재후보학술지 선정 (신규평가) KCI등재후보
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    학술지 인용정보

    학술지 인용정보
    기준연도 WOS-KCI 통합IF(2년) KCIF(2년) KCIF(3년)
    2016 1.72 1.72 1.72
    KCIF(4년) KCIF(5년) 중심성지수(3년) 즉시성지수
    1.69 1.72 2.16 0.3
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