대학 교육서비스 만족과 학교이미지 및 교육성과 만족에 대한 관계 분석 = Analysis of Relationships among the Satisfaction of Educational Services, University Image and Educational Outcomes

국문 초록 (Abstract)

본 연구는 대학 교육의 질을 향상시킬 수 있는 보다 전략적인 방법을 모색하기 위해 대학에서 제공하는 교육서비스에 대한 만족도와 학교이미지 및 교육성과 만족도와의 관계를 분석하였다. 이를 위해, H대학 학생 2,011명을 대상으로 설문조사를 실시하였으며, 이들 요인 간 인과 관계와 영향력을 알아보기 위해 구조방정식 모형을 이용하여 검증하였다. 분석결과, 학교이미지 만족에 영향을 미치는 교육서비스 만족 요인은 학생지원, 대학생활, 교육환경, 수업, 행정서비스, 학생지도 순으로 나타났으며, 학교 이미지 만족은 교육성과 만족에 영향을 미쳤다. 또한, 학생지원, 대학생활, 교육환경, 수업, 행정서비스, 학생지도 등 6개 교육서비스 만족 요인은 교육성과 만족에 영향을 미쳤으며, 학생지도를 제외하고는 학교이미지를 매개로 간접효과도 나타났다. 교육성과 만족에 미치는 영향력은 간접효과를 포함해서 수업이 가장 높게 나타났고, 다음으로 교육환경, 학생지원, 행정 서비스, 대학생활, 학생지도 순으로 영향력을 나타냈다.

다국어 초록 (Multilingual Abstract)

The purpose of this study was to investigate the structural relationships among educational satisfaction factors in university to find more strategic methods for enhancing student satisfaction. To achieve this purpose, the satisfaction survey was administered toward 2,011 students in H university. The relationships among the factors of educational satisfaction were analyzed by utilizing structural equation modeling. The results of this study were as follows: Firstly, educational environment, instruction, student advice, social college life, student supports, administrative services(6 factors of educational service satisfaction) influenced satisfaction of university image and learning outcomes. The most influential factor on satisfaction of university image was student supports, and the next was instruction. Secondly, satisfaction of university image influenced on satisfaction of learning outcomes, and 6 factors of educational service satisfaction also influenced on satisfaction of learning outcomes. Except student advice, 5 factors of educational service satisfaction had indirect effects on satisfaction of learning outcomes through the satisfaction of university image. Total effects of ‘instruction’ on the satisfaction of learning outcomes was the most powerful, educational environment, student supports, administrative services, social college life, student advice were following.

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