사회적 네트워크(Social Network) 조직연구의 동향

다국어 초록 (Multilingual Abstract)

Social network research helped organization studies to advance empirical exami-nation of organizational environments by identifying intra- and inter-organiza-tional interactions with its relational, empirical concepts and tools. This paper presents the overview of social network research in the areas of organization studies including its brief intellectual history, overarching agenda, and empirical phenomena of study. Then, it introduces influential theorizing about the process and consequences of social networks by selecting the following: Mark Granovetter’s “strength of weak ties,” Ronald Burt’s “structural holes,” Joel Podonly’s status signal in market competition, and Ezra Zuckerman’s identity in candidate-audience model. It also summarizes recent, emerging research on the process of social networks, including their formation and evolution. Then, it presents recent research trends of social network research in the theoretical arena (multiplexity and pluralism, structure, contingencies, and negative effects), methodological issues (interdependence, endogeneity, and simulation analysis), and empirical areas (cooperation and competition, techno-logical innovation, and emerging markets). Lastly, the paper discusses the implications of social network research in advancing the process view of organizing and helping to address the micro-macro linkages in organization studies. Social network research can advance our understanding about organiz-ing process by revealing relational mechanisms that operate with social actors interacting with organizational environments. It may also help to escape from highly theoretical discussions of social theory by empirically examining concrete mechanisms of micro-macro linkages.

참고문헌 (Reference)

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