모바일 간편결제에 대한 지속사용의도: 개인의 혁신성, 신뢰 및 네트워크 효과를 고려한 UTAUT모형 시각에서의 접근 = Consumers` Intentions for the Usage of Mobile Payments: Extending UTAUT with Innovativeness, Trust and Network Effect

다국어 초록 (Multilingual Abstract)

In this study, we investigate various factors affecting technology acceptance by smartphone users (i.e., perceived trust, perceived network effects, and users` innovativeness) in relation to mobile payment services, which have recently been introduced in Korea. For this purpose, we employ the unified theory of acceptance and use of technology (UTAUT; Venkatesh et al., 2003) to explain the process of technology adoption and user experience in the case of the new mobile payment services. A smartPLS-software analysis based on a survey of 207 undergraduate students indicates that five factors including performance expectations, effort expectations, social influence, perceived network effects, and users` innovativeness influence the intention of smartphone users to use mobile payment services continuously.

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