관광지식정보시스템 품질, 용이성, 시스템 이용만족 간의 구조적 관계 고찰 = 기술수용모델(Technology Acceptance Model)의 적용과 확장

다국어 초록 (Multilingual Abstract)

The purpose of this study is to enhance the web site`s user satisfaction of a tourism knowledge & information system via revealing the relationships among variables affecting the user satisfaction. System quality, information quality, support of related department and perceived ease of use were considered as testing variables. The research model examines the structural relationships among constructs, using Structural Equation Modeling(SEM). The empirical data collected from the web site users using self-reported questionnaire survey in March 2010. A total of 156 responses provided validated data for analysis. The results of this study showed that system quality, information quality, and support of related department had effect on web site`s user satisfaction, while perceived ease of use had no effect on the user satisfaction. Technology acceptance model application resulted in no relationship between related department support and perceived ease of use, and perceived ease of use did not play a mediation role between system qualities and user satisfaction. Also, system quality had more impact on perceived ease of use than information quality.

참고문헌 (Reference)

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