병원의 규모에 따른 의료서비스 품질과 지각된 위험이 고객만족과 재구매의도, 이탈의도에 미치는 영향

참고문헌 (Reference)

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2 김종호, "지각된 의료서비스 품질이 환자만족 및 후속행동에 미치는영향" 한국마케팅관리학회 9 (9): 1-28, 2004

3 이인구, "지각된 서비스 품질, 소비자 태도, 재이용 의도 사이의 인과관계 모형" 2 (2): 44-63, 2000

4 홍성태, "이동통신 서비스의 고객 이탈 행동에 대한 실증적 연구" 19 : 1-16, 2004

5 서판수, "의사의 커뮤니케이션 스타일이 환자만족에 미치는 영향에 관한 연구" 동아대학교 2001

6 유승엽, "의료소비자의 병원선택 요인에 관한 연구: 의료광고 시사점을 중심으로" 한국소비자·광고심리학회 17 (17): 201-214, 2009

7 이훈영, "의료서비스마케팅" 도서출판 청람 2008

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9 임종원, "소비자의 가상점포 선택행위에 대한 실증 연구" 15 (15): 85-102, 2000

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12 강병서, "병원의 서비스품질이 고객만족과 성과에 미치는 영향에 관한 연구-중소병원을 중심으로" 한국중소기업학회 27 (27): 57-88, 2005

13 박재산, "국립대학병원 입원환자가 느끼는 의료서비스 질, 만족도, 고객 충성도간의 관련성 분석" 한국병원경영학회 9 (9): 45-69, 2004

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