1 "한글SPSS10.0에 의한 조사방법 및 통계 분석" 형설출판사 2001
2 "점포충성도에 대한 전환장벽과 고객만족의 영향력에 관한 실증적 연구" 28 (28): 127-149, 1999
3 "전자상거래에서 가상점포 이미지가 만족 신뢰 및 애호도에 미치는 영향" 10 : 165-185, 2002
4 "인터넷 쇼핑몰의 관계효익 관계의 질 고객충성도의 구조적 관계에 관한 연구" 7 (7): 97-118, 2006
5 "인터넷 쇼핑몰의 관계효익 관계의 질 고객충성도의 구조적 관계에 관한 연구" 7 (7): 2006
6 "관계혜택이 인터넷 쇼핑만족과 고객충성도에 미치는 영향에 관한 연구" 162-174, 2002
7 "고객 재구매의도 결정요인에 관한 연구 : 고객가치 고객 만족 전환비용 대안의 매력도" 17 (17): 25-55, 2002a
8 "Understanding Relationship marketing outcomes : an intergration benefits and relationship quality" 4 : 230-247, 2002
9 "The effect of satisfaction, switching costs and interpersonal bonds on service loyalty, Doctoral dissertation" Arizona State University. 1995
10 "The Structure of Commitment in Exchange" 59 : 78-92, 1995
1 "한글SPSS10.0에 의한 조사방법 및 통계 분석" 형설출판사 2001
2 "점포충성도에 대한 전환장벽과 고객만족의 영향력에 관한 실증적 연구" 28 (28): 127-149, 1999
3 "전자상거래에서 가상점포 이미지가 만족 신뢰 및 애호도에 미치는 영향" 10 : 165-185, 2002
4 "인터넷 쇼핑몰의 관계효익 관계의 질 고객충성도의 구조적 관계에 관한 연구" 7 (7): 97-118, 2006
5 "인터넷 쇼핑몰의 관계효익 관계의 질 고객충성도의 구조적 관계에 관한 연구" 7 (7): 2006
6 "관계혜택이 인터넷 쇼핑만족과 고객충성도에 미치는 영향에 관한 연구" 162-174, 2002
7 "고객 재구매의도 결정요인에 관한 연구 : 고객가치 고객 만족 전환비용 대안의 매력도" 17 (17): 25-55, 2002a
8 "Understanding Relationship marketing outcomes : an intergration benefits and relationship quality" 4 : 230-247, 2002
9 "The effect of satisfaction, switching costs and interpersonal bonds on service loyalty, Doctoral dissertation" Arizona State University. 1995
10 "The Structure of Commitment in Exchange" 59 : 78-92, 1995
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22 "Relationship Marketing Activities Commitment and Membership Behaviors in Professional Associations" 64 : 34-49, 2000
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