서비스품질에서의 조정된 기대에 대한 연구

참고문헌 (Reference)

1 "소비후의 감정과 성과 지각에 대한 기대감정과 소비과정행동의 효과" 3 (3): 16-37, 2002

2 "서비스품질의 측정과 기대효과에 대한 재고찰 KS-SQI모형의 개발과 적용 마케팅연구" 16 (16): 1-26, 2001

3 "서비스품질과 서비스 가치" 1 (1): 77-99, 1999

4 "서비스기업 단서가 고객 구매의사결정에 미치는 영향에 관한 연구" 205-223, 2004

5 "구매 후 만족도 평가 기대의 조정 재구매 의도의 흐름에 관한 연구 : 고객충성도의 조절효과를 중심으로" 13 (13): 51-77, 2002

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34 "2003년 한국서비스품질지수(KS-SQI)조사 결과에 관한 연구" 45-65, 2003