균형적인 커뮤니케이션 인식이 조직-직원 관계성 및 기업 평판 인식과 커뮤니케이션 행동에 미치는 영향 = The relationship between perceived symmetric communication, organization-employee relationship, corporate reputation, and communication behaviors

다국어 초록 (Multilingual Abstract)

This study examined the relationships between symmetric communication, organization-public relationship, corporate reputation, and communication behaviors in the context of internal public relations. A survey with 416 employees at 25 large corporations was conducted. Results indicated that symmetric communication had a positive effect on organization-employee relationship, which further affected employees’ perception of corporate reputation and communication behaviors. Employees’ perceived corporate reputation also affected their communication behaviors. The organization-employee relationship and employees’ perceived corporate reputation showed differential effects on each dimension of communication behaviors. The findings show the importance of symmetric employee communication and strategic relationship management.

참고문헌 (Reference)

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