온라인 공동체 유형에 따른 서비스품질평가에 관한 연구 = A Study on the Assessment of Service Quality by Types of Community on the On-Line

참고문헌 (Reference)

1 한국인터넷정보센터, "한국인터넷정보센터"

2 조호현, "초속인터넷서비스 서비스품질 측정에 관한 연구; 척도개발 및 효과분석" 30 (30): 2002

3 이문규, "e-SERVQUAL: 인터넷 서비스 품질의 소비자 평가 측정 도구" 한국마케팅학회 17 (17): 73-95, 2002

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16 Hagel, J, "Expanding Markets through Virtual Communities" Harvard Business School Press, Boston 1997

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19 Clark, T, "Customer-to-Customer: The Forgotton Relation- ship in Relationship Marketing" Emory University, Atlanta, GA. 1994

20 Babakus, E, "An Empirical Assessment of the SERVQUAL Scale" (24) : 1992

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