네트워크 텍스트 분석 기법을 적용한 특급호텔 패키지 이용에 대한 태도 분석 - 포털사이트 활용- = Analysis of Attitudes on Using Five-Star Hotel Packages Applying Network Text Analysis Method - Using Portal Sites -

다국어 초록 (Multilingual Abstract)

Network analysis using SNS and portal sites is useful to explain social phenomena which can be ignored in existing empirical analysis. Accordingly, this research is to analyze networks by examining attitudes on using five-star hotel packages, by using portal sites. I collected 1,795 texts from portal sites (Google, Naver, and Daum) for one year from July 1, 2014 to June 30, 2015, and extracted 96 core key words related with attitudes. Using the Textom program, I analyzed attitude language network about using five-star hotel packages. Then, using Ucinet6, I also examined connective structure among words and centrality. For network visualization, using NetDraw, I drew networks, and performed CONCOR analysis and Ego network analysis. The analysis of attitude language network on using attitude language network through portal sites generated terms as follows: ``Seoul``, ``event``, ``discount``, ``price``, ``wemakeprice``, ``summer``, ``travel``, ``Jeju``, ``holiday``, ``boarding``, ``August``, ``comfort``, ``gift``, ``mind``, ``thought``, ``love``, ``happiness``, ``program``, ``experience``, and others. CONCOR analysis showed that four factors are important in using hotels: leisure, enjoyment, practicality, and culture.