This study aims to find out the mechanism of Asymmetric quality information in Fresh food internet transaction. In order to this study, This paper analyzed the machanism of asymmetric quality information of internet transaction by using game theory. A...
This study aims to find out the mechanism of Asymmetric quality information in Fresh food internet transaction. In order to this study, This paper analyzed the machanism of asymmetric quality information of internet transaction by using game theory. As results, Sellers(fanners, informediaries) are profited that they pass quality information on to consumer honestly. And this Seller`s honesty contribute to expand market of the fresh food internet shopping. This paper is meant to analyze between sellers and buyers in transaction behavior.