상인대학 교육서비스 품질이 행동의도에 미치는 영향 - 학생만족의 매개효과 -

목차 (Table of Contents)

• 요약
• Abstract
• 1. 서론
• 2. 이론적 배경 및 연구가설
• 2.1 전통시장(Traditional Market)
• 2.2 상인대학(Merchant College)
• 2.3 교육서비스 품질(Education Service Quality)
• 2.4 학생만족(Student Satisfaction)
• 2.5 행동의도(Behavioral Intention)
• 3. 연구설계 및 방법
• 3.1 연구 모형
• 3.2 변수의 조작적 정의
• 3.3 연구 대상
• 3.4 연구절차 및 방법
• 3.5 측정도구의 작성
• 4. 연구결과 및 논의
• 4.1 타당성 및 신뢰성 분석
• 4.2 표본의 특성
• 4.3 가설검증 결과
• 5. 결론
• REFERENCES

참고문헌 (Reference)

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2 박건희, "무용전공 학생의 교육서비스품질 지각이 학생만족 및 관계마케팅에 미치는 영향" 한국체육학회 48 (48): 463-473, 2009

3 오지은, "대학교육 서비스품질 평가에 대한 탐색적 연구 - 관광 전공 대학생을 대상으로 -" 한국호텔외식관광경영학회 17 (17): 221-239, 2008

4 박주성, "대학교육 서비스품질 요인이 학생만족, 재입학의도 및 구전효과에 미치는 영향" 한국마케팅학회 4 (4): 3-74, 2002

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