This research, based on a national survey data by National Cancer Institute, explores whether and how social support, self-efficacy and communication competence strengthen cancer communication intention, as well as whether and how cancer communication...
This research, based on a national survey data by National Cancer Institute, explores whether and how social support, self-efficacy and communication competence strengthen cancer communication intention, as well as whether and how cancer communication intention influences cancer communication behavior, including screening. Results indicate that if people perceive that they have higher levels of social support, self-efficacy and communication competence, they tend to have stronger cancer communication intention. Also, the stronger the public's cancer communication intention, the more active their cancer communication behavior. In particular, social support through face-to-face communication can improve self-efficacy and make cancer communication more energetic. It seems vital to help the public, the target of health communication, have more confidence on health behavior and increase their intention of initiating health behavior, such as screening, as well. Moreover, this process can contribute to enhancing the public' empowerment in terms of their health care.