공연예술 산업 생태계 육성을 위한 발전방안에 관한 연구 = 뮤지컬 산업을 중심으로

다국어 초록 (Multilingual Abstract)

The study aims to analyze the current musical industry``s structure, characteristics, and priorities the problems it faces. To do this, Situation- Complication-Resolution (SCR) approach and service value network model are used in this study. Based on the results, the As-Is model of the current musical industry ecosystem and the To-Be ecosystem model were derived using the service value network model. The results show that the expansion of financial investments and improvement of management transparency were the most urgent issue at hand. The most important issue is strengthening the basis for creative musical production. To solve such problems, structural changes are needed. This study attempted to schematize the ecosystem of the Korean musical industry using the service value network model, academically analyzing the musical market as an industry. Moreover, the study prioritized major issues that the Korean musical industry faces and suggested respective solutions that can be easily applied to the industry.