식생활 라이프스타일 유형에 대한 연구 = An Exploratory Study on Dietary Behavior in Lifestyle

다국어 초록 (Multilingual Abstract)

Lifestyle has been the object of intensive research since its importance for market segmentation and consumer behavior has long been recognized. However, there has been relatively little consideration of dietary behavior in lifestyle. This study aims at providing a deeper insight into profiles of consumers according to their lifestyle patterns. Survey was conducted by self-administered questionnaires and 395 usable responses were collected from consumers in Busan area from Dec. 10th to Dec. 30th, 2004. The survey identifies that the sample can be divided into four clusters(western food oriented, eating-out oriented, wellbeing oriented, and gourmet oriented) according to their dietary patterns in lifestyle. The results then demonstrates that each of these segments has different profiles in terms of the dietary behavior they engage into and in terms of their socio-economical characteristics. These findings indicate that restaurants should take into account their patrons’ dietary behavior in lifestyle as a means of market segmentation.

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