소비자 가치와 비윤리성에 따른 소비자 불평행동 유형

목차 (Table of Contents)

• Abstract
• Ⅰ. 서론
• Ⅱ. 이론적 배경
• Ⅲ. 연구방법
• Ⅳ. 결과분석 및 해석
• Ⅴ. 결론 및 제언
• REFERENCES

참고문헌 (Reference)

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2 김효정, "소비자의 비윤리 상거래 행동과 관련변인 분석에 대한 연구" 한국생활과학회 15 (15): 1015-1023, 2006

3 하영원, "소비자의 불평 보상에 따른 인지와 감정 반응이 재구매 및 구전 의도 회복에 미치는 영향" 한국경영학회 37 (37): 225-246, 2008

4 백병성, "소비자불평행동과정에서 나타나는 소비자의 문제행동에 관한 탐색적 연구-소비자상담주체별 인식을 중심으로-" 한국소비자원 36 : 1-24, 2009

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