한국 대학생들의 미국, 일본, 중국에 대한 문화 정체성과 해외 미디어 이용 동기에 관한 비교 연구 = A Comparative Study on The Korean university students' cultural identity toward USA, Japan, China and the media use

국문 초록 (Abstract)

이 연구의 목적은 문화 간 커뮤니케이션 과정에서 형성되는 문화 정체성과 해외 미디어 이용 동기와의 상관관계를 실증적으로 검증하는데 있다. 이를 위해, 한국 대학생 343명을 대상으로 개인과 집단 차원에서 미국, 일본, 중국 문화에 대한 가치, 인지, 태도 및 행동 등은 어떠한 특성이 있는지, 또 이들 문화 정체성이 해외 미디어 이용 동기에 어떠한 영향을 주는지를 분석하였다. 문화 정체성과 해외 미디어 이용 동기 변인을 각각 요인 분석한 결과 문화 정체성은 〈편견〉, 〈문화적 실행〉, 〈호감〉 요인으로, 해외 미디어 이용 동기는 〈오락적 동기〉, 〈자아형성〉, 〈정보적 동기〉 요인으로 추출되었다. 분석 결과 한국 대학생들의 문화적 정체성은 〈편견〉요인이 가장 높았고, 〈문화적 실행〉은 가장 낮은 수치를 보였다. 해외 미디어 이용은 〈정보적 동기〉에서 가장 많이 이용하는 것으로 나타났다. 또 문화 정체성과 해외 미디어 이용 동기는 통계적으로 유의미한 상관관계가 입증되었고, 그 결과에 대해 논의하였다.

다국어 초록 (Multilingual Abstract)

The purpose of this study is to examine empirically the correlations of media use and cultural identity, which has been formed in intercultural communications. After selecting 343 Korean university student as a sample, to accomplish the goal, the study focused on their cultural identity and their media use. What features are there in the Korean university student's perception, attitude, behavior toward USA, Japan, china and What's the effect of the media use caused by cultural identity. After the factor analysis of cultural identity and media use, the three factors were found each as 〈prejudice〉, 〈cultural performance〉, 〈favor〉 and 〈fun-seeking motivation〉, 〈self-confirmation〉, 〈informative motivation〉.
The findings indicated that the 〈prejudice〉 is the highest level of cultural identity, but the 〈cultural performance〉 is the lowest, and the 〈informative motivation〉 is the highest level of media use. Also there was a significant relationship between cultural identity and media use. The results of the study were discussed.

목차 (Table of Contents)

• [국문요약]
• Ⅰ. 서론
• Ⅱ. 이론적 논의 및 연구문제
• Ⅲ. 연구방법
• Ⅳ. 분석결과
• Ⅴ. 결론 및 논의
• 참고문헌
• 〈Abstract〉

참고문헌 (Reference)

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