프로스포츠 관람동기가 스포츠 소비자의 심리적 애착과 스폰서십 효과에 미치는 영향 = The Effects of Pro-Sport Spectator Motives on Psychological Attachment of Sport Consumers, Sponsorship Effects

참고문헌 (Reference)

1 박홍식, "프로스포츠 관람동기요인 분석" 한국마케팅관리학회 227-234, 2003

2 옥정원, "팬덤 동일시가 팬덤 후원 기업에 대한 태도에 미치는 영향" 부산대학교대학원 2003

3 강병서, "인과분석을 위한 연구방법론" 무역경영사 1999

4 김진영, "스포츠마케팅의 커뮤니케이션 효과에 관한 연구" 중앙대학교대학원 1997

5 천명환, "스포츠 스폰서십의 광고효과에 관한 연구" 부산 대학교대학원 1998

6 한동철, "스포츠 마케팅이 소비자의 기업동일시에 미치는 영향" 14 (14): 143-157, 1999

7 유창조, "소비자행동 측면에서 본 스포츠 경기관람" 41-50, 2003

8 이유재, "브랜드 퍼스낼리티-브랜드 동일시-브랜드자산 모형: 이용자와 비이 용자간 차이에 대한 탐색적 연구" 17 (17): 1-33, 2002

9 Wann, "measuring degree of identification with their team International Journal of Sports Psychology" 1-17, 1993

10 "immoral or imaginative practice? Journal of Advertising Research" 77-88, 1994

11 Irwin, "an analysis of their relative importance for major corporate sponsors European Journal for Sport Management" 93-101, 1994

12 Turner, "a social-cognitive theory of group behavior Advances in Group Processes" JAI press 1985

13 Mael, "a partial test of the reformulated model of organizational identification Journal of Organizational Behavior" 103-23, 1992

14 Zhang J J, "Variables affecting the spectator decision to attend NBA games＂" 4 (4): 29-39, 1995

15 Wann D L, "Using Motivation and Team Identification to Predict Sport Fan's Emotional Responses to Team Performance＂" 25 (25): 207-216, 2002

16 Bhattacharya C B, "Understanding the bond of identification : an investigation of its correlates among art museum members" 59 (59): 46-57, 1995

17 & Turner, "The social identity theory of intergroup behavior Psychology of intergroup relation" 7-24, 1986

18 Wakefield K L, "The pervasive effects of social influence on sporting event attendance" 19 : 335-351, 1995

19 Sloan, "The motives of sports fan" 175-240, 1989

20 Wakefield K L, "The effects of team loyalty and selected stadium factors on spectator attendance" 9 : 153-172, 1995

21 Mahony D F, "The effect of personality variable of self-monitoring on individual loyalty to professional football teams" The Ohio State University 1995

22 Kagan, "The concept of identification" 296-305, 1958

23 London, "The achievement of group differentiation Differentiation Between Social Groups Studies in the Social Psychology of Intergroup Relations" Academic Press 77-98, 1978

24 Katz, "The Social Psychology of Organizations" 1978

25 Trail G, "The Motivation Scale for Sport Consumption: Assessment of the Scale's Psychometric Properties" 24 : 108-127, 2001

26 Anderson, "Structural Equation Modeling in Practice" 413-423, 1988

27 Milne G R, "Sport marketing : Managing the exchange process" Jones and Bartlett Publishers 1999

28 Trail G T, "Sport Spectator Consumption Behavior" 8-17, 2003

29 Cornwell T B, "Sponsorship-linked marketing development" 4 (4): 13-24, 1995

30 McDonald, "Sponsorship and the image of the sponsor European Journal of Marketing" 31-8, 1991

31 Hoek J, "Sponsorship and advertising : a comparison of their effects" 3 (3): 21-32, 1997

32 Crocker, "Schematic bases of belief change" Springer-Verlag 1984197-226

33 Wann D L, "Preliminary validation of the sport fan motivation scale" 19 : 377-396, 1995

34 Schofield, "Performance and attendance at professional team sports Journal of Sport Behavior" 1983196-206

35 Brown A D, "Organizational identity and learning : a psychodynamic perspective" 25 (25): 102-120, 2000

36 Zhang J J, "Negative influence of market competitors on the attendance of professional sport games: The case of a minor league hackey team" 6 (6): 34-40, 1997

37 Zhang J J, "Negative influence of market competitors on the attendance of professional sport games : The case of a minor league hackey team" 6 (6): 34-40, 1997

38 Matsuoka H, "Multidimensionality of fans' psychological commitment to sport team: Development of a scale" The Ohio State University 2001

39 McDonald M A, "Motivational Factors for Evaluating Sport Spectator and Participant Markets" 11 (11): 100-113, 2002

40 Stipp H, "Modeling the impact of olympic sponsorship on corporate image" 36 : 22-28, 1996

41 Pride W M, "Marketing" Houghton Mifflin Company 1997

42 Hoek, "Journal of Promotion Management" 53-66, 1993

43 Sandler, "Journal of Advertising Research" 9-14, 1989

44 Marshall, "International Journal of Advertising" 307-324, 1992

45 Wann D L, "Influence of level of identification with a group and physiological arousal on perceived intergroup complexity" 34 : 223-235, 1995

46 in Gruneberg, "Incidental processing of advertisements while watching soccer game broadcasts Practical Aspects of Memory" 478-483, 1987

47 Foote, "Identification as the basis for a theory of motivation" 14-22, 1951

48 Danielson M N, "Home Team: Professional Sports and the American Metropolis" Princeton University Press 1997

49 Pitts B G, "Fundamentals of sport marketing" Fitness information Technology 2002

50 Fisher R J, "Factors leading to group identification: a field study of winners and losers" 15 (15): 23-40, 1998

51 Kwon H, "Factors influencing impulse buying of sport licensed merchandise" 11 : 162-173, 2002

52 Greenstein, "Factors affecting attendance of major league baseball Review of Sport and Leisure" 21-34, 1981

53 Hansen, "Factors affecting attendance at professional sport events Journal of Sport Management" 15-32, 1989

54 Hogg, "European Journal of Social Psychology" 51-66, 1985

55 "European Journal of Marketing" 5-73, 1983

56 Turner, "European Developments in Social Psychology" Cambridge University Press 518-538, 1984

57 Fink J S, "Environmental factors associated with spectator attendance and sport consumption behavior : Gender and team differences" 11 (11): 8-19, 2002

58 Bizman A, "Engaging in Distancing Tactics Among Sport Fans: Effects on Self-Esteem and Emotional Responses" 142 (142): 381-392, 2002

59 Pham, "Effects of involvement and pleasure on the recognition of sponsorship stimuli Advances in Consumer Research Association for Consumer Research" 85-93, 1992

60 Wilson G A, "Does sport sponsorship have a direct effect on product sales?" 1 : 1997

61 Matsuoka H, "Direct and Interaction Effects of Team Identification and Satisfaction on Intention to Attend Games" 12 (12): 244-253, 2003

62 Beckman, "Differentiation between high and low loyalty participants in two leisure activities Journal of Park and Recreation Administration" 1-17, 1991

63 Funk D C, "Development of the Sport Interest Inventory( SII) Implications for measuring unique consumer motives at sporting events" 3 : 291-316, 2001

64 Mahony D F, "Developing the psychological commitment to team(PCT )scale to segment sport consumers based on loyalty" 9 (9): 15-25, 2000

65 Dick, "Customer loyalty; Toward an integrated conceptual framework Journal of the Academy of Marketing Science" 99-113, 1994

66 Sutton W A, "Creating and fostering fan identification in professional sports" 6 (6): 15-22, 1997

67 Clayton, "Corporate objectives in sports sponsorship International Journal of Advertising" 299-311, 1987

68 Engel J F, "Consumer behavior" The Dryden Press 1995

69 Madrigal R, "Cognitive and affective determinants of fan satisfaction with sporting event attendance" 27 (27): 202-227, 1995

70 Funk D C, "Characterizing Consumer Motivation Individual Difference Factors: Augmenting the Sport Interest Inventory( SII) to Explain Level of Spectator Support" 11 (11): 33-43, 2002

71 Nicholls J A F, "Brand recall and brand preference at sponsored golf and tennis tournaments" 33 (33): 365-385, 1999

72 Sherif, "Assimilation and Contrast Effects in Communication and Attitude Change" Yale University Press 1961

73 I, "An experimental study of the effectiveness of commercial billboards in televised sports arenas International Journal of Advertising" 27-36, 1985

74 Bade, "An analysis of Major League Baseball attendance Journal of Sport and Social Issues" 14-32, 19901969-1987

75 & Mael, "Academy of Management Review" 20-30, 1989

76 Day, "A two-dimensional concepts of brand loyalty Journal of Advertising Research" 29-35, 1969

77 Trail G, "A theoretical model of sport spectator consumption behavior" 1 : 154-180, 2000

78 Jacoby, "A model of multi-brand loyalty Journal of Advertising Research" 25-30, 1971

79 Kahle L R, "A functional model of fan attendance motivations for college football" 5 (5): 51-60, 1996

80 Gwinner K, "A Model of fan identification : antecedents and sponsorship outcomes" 17 (17): 275-294, 2003