서비스 상품의 관여도, 상품지식, 구매동기가 고객의 태도형성 경로에 미치는 영향 = 국내 커피전문점을 중심으로

목차 (Table of Contents)

• Abstract
• I. 서론
• II. 이론적 배경과 가설의 설정
• III. 연구 설계와 조사방법
• IV. 자료의 분석과 가설 검증
• V. 결론
• 참고문헌

참고문헌 (Reference)

1 유현경, "컨벤션 광고의 인지적·정서적 태도에 따른 신뢰성 및 만족에 관한 연구" (사)한국관광레저학회 23 (23): 409-423, 2011

2 정현영, "커피전문점의 광고실행 유형이 고객의 상표태도 및 구매의도 형성과정에 미치는 영향" 한국콘텐츠학회 13 (13): 866-876, 2013

3 이학식, "정서적 반응이 광고효과에 미치는 영향: 제품소비경험과 관여도의조정적 역할" 21 (21): 345-367, 1991

4 이정실, "외식고객의 공정성 지각이 감정반응과 구매의도 및 전환의도에 미치는 영향" (사)한국관광레저학회 21 (21): 87-108, 2009

5 임종원, "소비자행동론·이해와 마케팅에서의 전략적활용" 경문사 1997

6 이학식, "소비자행동·마케팅적 접근" 법문사 2012

7 Celsi, R. L., "The Role of Involvement in Attention and Comprehension Processes" 15 : 210-223, 1988

8 Petty, R E., "The Importance of Cognitive Responses in Persuasion" 4 : 357-362, 1977

9 Krugman, H. E., "The Impact of Television Advertising: Learning Without Involvement" 29 (29): 349-356, 1965

10 Brucks, M., "The Effects of Product Class Knowledge on Information Search Behavior" 12 : 1-16, 1985

11 Traylor, M. B, "Product Involvement and Brand Commitment" 21 (21): 51-56, 1981

12 Newman, J. W., "Prepurchase Information Seeking for New Cars and Major Household Appliances" 9 : 252-253, 1972

13 Vaughn, R., "How Advertising Works: A Planning Model" 20 : 27-33, 1980

14 Chaiken, S, "Heuristic Versus Systematic Information Processing and the Use of Source Versus Message Cues in Persuasion" 39 : 752-766, 1980

15 Park, C. W., "Consumer Response to Television Commercials: The Impact of Involvement and Background Music on Brand Attitude Formation" 23 : 11-24, 1986

16 Engel, J. H., "Consumer Behavior, 7th Ed." Dryden 514-516, 1993

17 Petty, R E., "Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement" 10 : 135-146, 1983

18 Fishbein, M., "Belief, Attitude, Intention, and Behavior: An Introduction to Theory and Research" Addison-Wesley 578-, 1975

19 Petty, R E., "Attitudes and Persuasion: Classic and Contemporary Approaches" William C. Brown 1981

20 Cialdini, R. B., "Attitude and Attitude Change" 32 : 357-404, 1981

21 Kassarjian, H. H., "Attitude Research Plays for High Stakes" American Marketing Association 3-15, 1979

22 Fishbein, M, "An investigation of the Relationship Between Beliefs about an Object and the Attitude Toward That Object" 16 : 233-240, 1963

23 MacKenzie, S. B., "An Empirical Examination of the Structural Antecedents of Attitude Toward the Ad in an Advertising Pretesting Context" 53 : 48-65, 1989

24 Andrews, K. H., "A specification of the contingent consistency hypothesis" 44 : 298-310, 1979

25 Park, C. W., "A Theory and Involvement in Consumer Behavior: Problems and Issues" 208-209, 1985

26 Fornell, C., "A National Customer Satisfaction Barometer: The Sweddish Experience" 6-21, 1992