The purpose of this study is to identify important selection attributes for customers and repeat patronage in the Chungnam province and Daejeon city Hotel. Using a factor analysis technique, the study identified six hotel factors that were likely to i...
The purpose of this study is to identify important selection attributes for customers and repeat patronage in the Chungnam province and Daejeon city Hotel. Using a factor analysis technique, the study identified six hotel factors that were likely to influence customers choice intention: Room Quality, Food Beverage Service, Value, Business Service, General Service, Staff Service. Multiple Regress Analysis technique was then applied to examine the relative importance of each of these hotel factors in determining guest`s overall satisfaction levels and their likelihood of returning to the same hotels.