대학기부자의 기부의도, 기부만족, 기부정기성의 결정요인에 관한 실증연구

참고문헌 (Reference)

1 조휘일, "현대사회와 자원봉사" 홍익재 1998

2 김용준, "한국 마케팅 연구 논문의 분류와 분석: 1971-1998" 14 (14): 147-173, 1999

3 정광호, "정보보조금과 민간기부금이 비영리조직운영에 미치는 효과분석: 문화예술단체를 중심으로" 한국행정학회 705-727, 2003

4 강철희, "자선적 행위 조사 연구에 대한 소고" 3 (3): 5-43, 2004

5 이성록, "새로운 공동체영역 @제4섹터" 한국사회복지협의회 2000

6 김용준, "비영리조직의 마케팅경쟁분석" 22 (22): 363-385, 1993

7 임금선, "모금은 모험-성공적인 풀뿌리모금을 위한 길잡이" 아르케 2002

8 이종훈, "대학재정, 무엇이 문제인가" 한국대학교육협의회 1999

9 장경로, "대학 스포츠팀에 대한 일체감이 대학 후원의도에 미치는 영향" 한국마케팅학회 6 (6): 43-56, 2004

10 임영균, "국내 대학조직의 기금조성전략:마케팅 관점에서의 평가" 2 (2): 1-25, 2000

11 강철희, "개인기부에 대한 탐색적 연구: 자선적 기부노력을 중심으로" 2001

12 Mount, Joan, "Why Donors Give" 7 (7): 1996

13 Haggberg,M, "Why Donors Give" 23 (23): 39-40, 1992

14 Harbaugh, W. T, "What Do Donations Buy?:A Model of Philanthropy Based on Prestige and Warm Glow" 67 : 269-284, 1998a

15 Farmer, Steven M, "Volunteer Participation and Withdrawal:A Psychological Contract Perspective on the Role of Expectations and Organization Support" 9 (9): 349-67, 1999

16 Bhattacharya C, "Understanding the Bond of Identification An Investigation of Its Correlates Among Art Museum Members Journal of Marketing" 59 : 68-84, 1995

17 Cook, Bruce W, "Toward a theory of fund Raising in Higher Education" 20 (20): 33-51, 1996

18 and Nelson, "The mediating role of world-views American Academy of Advertising" 2000

19 Shamir, "The Sources of Collectivistic Work Motivation" 43 (43): 313-332, 1990

20 Sargeant, A, "The Role of Perceptions in Predicting Donor Value" 17 : 407-428, 2001

21 Smith, "The Private Provision of Public Goods Journal of Public Economics" 58 : 107-126, 1995

22 "The Prestige Motive for Making Charible Transfers" 277-282, 1998b

23 Arnett, Dennis B, "The Identity Salience Model of Relationship Marketing Success The Case of Nonprofit Marketing Journal of Marketing" 89-105, 2003

24 Rousseau, "The Contracts of Individuals and Organizations in Research in Organizational Behavior" JAL Press 1-43, 1993

25 Brittingham, "The Campus Green; Fund Raising in Higher Education" 1990

26 Oakman, "The Ancient Economy in the Bible" 34-39, 1991

27 Bollen,Kenneth, "Test for Structural Equation Models:Introduction" 21 (21): 123-31, 1992

28 Kotler, "Strategic Marketing for Nonprofits Organizations" Prentice-Hall Inc 1991

29 Mackenzie, Scott B, "Some Possible Antecedents and Consequence of In-Role and Extra-Role Salesperson Performance" 87-98, 1998

30 A. M. Saks, "Socialization Tactics: Longitudinal Effects on Newcomer Adjustment" 39 (39): 149-178, 1996

31 Ashforth,Blake E.and Fred Mael, "Social Identity Theory and the Organization" 14 (14): 20-39, 1989

32 Turner, "Social Comparison and Group Interest in Ingroup Favouritism European Journal of Social Psychology" 1979187-204

33 Bagozzi,Richard P, "Reflections and Relationship Marketing in Consumer Markets" 23 (23): 272-77, 1995

34 O'Reilly Ⅲ, Charles, "Organizational Commitment and Psychological Attachment: The Effects of Compliance, Identification, and Internalization of Prosocial Behavior" 71 : 492-499, 1996

35 Schwartz, "Normative Influences on Altruism Advances in Experimental Social Psychology" Academic Press 221-279, 1977

36 Lwin, May O, "Marketing Initiatives: National Kidney Foundation's Organ Donation Programs in Singapore" 21 (21): 66-77, 2002

37 2nd ed, "Leading Your Non-for- Profit in the 21st Century" Brinckerhoff 2000

38 Pitts, "Journal of Behavioral Economic" 93-109, 1984

39 Eisenberger, "Journal of Applied Psychology" and in (and in): 51-59, 1990

40 Hutchison, "Journal of Applied Psychology" 500-507, 1986

41 Lee, S, "Individual and Contextual Antecedents of Donor Trust in the Voluntary Sector" 18 : 779-802, 2002

42 Andreoni, "Impure Altruism and Donations to Public Goods:A Theory of Warm- Glow Giving?" 100 : 464-477, 1990

43 Dennis, A. Gioia, "Identity, Image, and Issue Interpretation: Sensemaking During Strategic Change in Academia" 41 : 371-403, 1996

44 Washington D, "Giving and Volunteering in the United States Finding from a National Survey" 1992

45 Washington D, "Giving and Volunteering in the United States Finding from a National Survey" 1994

46 Sherry,J, "Gift Giving in Anthropological Perspective" 10 : 157-168, 1983

47 Shelton, "Fear Arousing and Empathy Arousing Appeals to Help The Pathos of Persuation Journal of Applied Psychology" 366-378, 1981

48 Bendapudi, N, "Enhancing Helping Behavior: An Integrative Framework for Promotion Planning" 60 (60): 33-49, 1996

49 Sargeant, A, "Charitable Giving:Towards A Model of Donor Behaviour" 15 : 215-238, 1999

50 Radley, "Charitable Giving by Individual A Study of Attitude and Practice" 48 (48): 685-709, 1995

51 Netemeyer, Richard G, "An Investigation Into the Antecedents of Organizational Citizenship Behaviors in a Personal Selling Context" 61 : 85-98, 1997

52 Salamon, Lester M, "America's Nonprofit Sector: A Primer" 1999

53 Mael, "Alumni and Their Alma Mater:A Partial Test of The Reformulated Model of Organizational Identification" 13 : 103-123, 1992

54 Miller,D, "Altruism and Threat to a Belief in a Just World" 13 : 113-124, 1977

55 and Quirion,F, "A Study of Donors to A University Campaign" 8 (8): 56-64, 1988

56 Hogg, "A Social Psychology of Intergroup Relation and Group Processes" 1988

57 "A Review of Recent Theory and Research Annual Review of Sociology" 27-65, 1990

58 Clary, "A Functional Analysis of Altruism and Prosocial Behavior The Case of Volunteerism In Review of Personality and Social Psychology" 119-148, 1991

59 Cermak, "A Benefit Segmentation of Major Donor Market Journal of Business Research" and Russ Alan Prince 121-30, 1994