서비스산업에서의 고객시민행동 촉진 인센티브 연구

참고문헌 (Reference)

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2 류강석, "고객추천 보상인센티브가 소비자의 추천의도에 미치는 영향: 고객-브랜드 관계의 질 제품사용지위의 역할을 중심으로" 19 (19): 179-196, 2004

3 한상린, "고객의 참여행동과 시민행동이 서비스품질지각과 재구매의도에 미치는 영향 - 비영리 대학교육 서비스를 중심으로" 33 (33): 473-502, 2004

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