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2 전성률, "옵션 프레이밍 방식이 소비자의 제품선택결정에 미치는 영향에 관한 연구" 14 (14): 69-92, 1999
3 조재운, "사전지식과 메시지 프레이밍이 소비자 의사결정에 미치는 영향에 관한 연구" 16 (16): 1-15, 2001
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1 양윤, "인터넷 쇼핑에서의 지각된 위험과 소비자 특성" 4 (4): 73-103, 2003
2 전성률, "옵션 프레이밍 방식이 소비자의 제품선택결정에 미치는 영향에 관한 연구" 14 (14): 69-92, 1999
3 조재운, "사전지식과 메시지 프레이밍이 소비자 의사결정에 미치는 영향에 관한 연구" 16 (16): 1-15, 2001
4 조형오, "금연광고 메시지 유형의 효과 분석:메시지 프레이밍과 메시지 소구방향의 매개역할" 11 (11): 133-156, 2000
5 김광수, "광고에서의 프레이밍 효과:예상이론을 중심으로" 9 (9): 193-212, 1998
6 안광호, "광고관리 -이론과 실제가 만나다" 법문사 2004
7 이진용, "가격정책의 공정성에 대한 소비자 판단에 관한 연구" 11 (11): 77-103, 1996
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