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    서비스 특성이 서비스제공기업과 고객간의 관계형성에 미치는 영향에 관한 연구

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    참고문헌 (Reference)

    1 배병렬과 이민우, "서비스제공자의 고객지향성이 관계 질 및 재구매의도에 미치는 영향" 3 (3): 21-40, 2001

    2 남정은, "서비스제공자와 소비자간의 관계의 질이 만족과 재구매의도관계에 미치는 조정역할에 관한 탐색적 연구" 13 (13): 119-139, 1998

    3 이유재, "서비스마케팅" 학현사 2001

    4 임종원, "마케팅조사방법론" 법문사 2001

    5 이순묵, "공변량구조분석" 1990

    6 Chase, "Where does the Customer Fit in a Service Operation?" november-december : 137-142, 1978

    7 Hausman, Angela, "Variations in Relationship Strength and Its Impact on Performance and Satisfaction in Business Relationship" 16 : 600-616, 2001

    8 Smith, Rachel, "Using the incomplete information framework to develop service provider communication guidelines" 16 (16): 535-552, 2002

    9 Hennig-Thurau, Thorsten, "Understanding Relationship Marketing Outcomes: An Integration of Relationship Benefits and Relationship Quality" 4 (4): 230-247, 2002

    10 A, "Understanding Customer Expectations of Service" 39-48, 1991

    1 배병렬과 이민우, "서비스제공자의 고객지향성이 관계 질 및 재구매의도에 미치는 영향" 3 (3): 21-40, 2001

    2 남정은, "서비스제공자와 소비자간의 관계의 질이 만족과 재구매의도관계에 미치는 조정역할에 관한 탐색적 연구" 13 (13): 119-139, 1998

    3 이유재, "서비스마케팅" 학현사 2001

    4 임종원, "마케팅조사방법론" 법문사 2001

    5 이순묵, "공변량구조분석" 1990

    6 Chase, "Where does the Customer Fit in a Service Operation?" november-december : 137-142, 1978

    7 Hausman, Angela, "Variations in Relationship Strength and Its Impact on Performance and Satisfaction in Business Relationship" 16 : 600-616, 2001

    8 Smith, Rachel, "Using the incomplete information framework to develop service provider communication guidelines" 16 (16): 535-552, 2002

    9 Hennig-Thurau, Thorsten, "Understanding Relationship Marketing Outcomes: An Integration of Relationship Benefits and Relationship Quality" 4 (4): 230-247, 2002

    10 A, "Understanding Customer Expectations of Service" 39-48, 1991

    11 Jap, Sandy D, "The Strategic Role of the Salesforce in Developing Customer Satisfaction Across the Relationship Lifecycle" 21 (21): 95-108, 2001

    12 Gummesson, "The New Marketing- Developing Long-Term Interactive Relationship" 20 (20): 10-20, 1987

    13 McDougall,Gordon H, "The Intangibility of Services:Measurement and Competitive Perspectives" 4 (4): 24-40, 1990

    14 File, "The Influence of Participation on Positive Word- of-Mouth and Referrals The Journal of Service Marketing" 5-14, 1992

    15 and Herman P, "The Effect of Self-confidence and anxiety on information seeking in consumer risk reduction Journal of Marketing Research" 268-274, 1979

    16 Ping, "The Effect of Satisfaction and Structural Constraints on Retailing Exiting Journal of Retailing" 320-352, 1993

    17 Verhoef, Peter C, "The Effect of Relationship Constructs on Customer Referrals and Number of Service Purchased From Multiservice Provider Does Age of Relationship Matter?" 30 (30): 202-216, 2002

    18 Zeithaml, Valarie A, "The Behavioral Consequences of Service Quality Journal of Marketing" 60 (60): 31-46, 1996

    19 Jones, Michael A, "Switching Barriers and Customer Retention in Service" 1999

    20 Anderson, "Structural Equation Modeling in Practice" 411-423, 1988

    21 Adelman, "Social Support in the Service Sector and Outcome of Social Support in an Introductory Service Journal of Business Research" and Aaron C 32 : 273-282, 1995

    22 Lovelock, Christopher H, "Service Marketing: People, Technology, Strategy" Prentice Hall 2001

    23 Czepiel, "Service Encounters and Service Relationships:Implications for Research" 20 : 13-21, 1990

    24 Mitchell,V-W, "Risk Perception and Reducion in the Purchase of Consumer Services" 13 (13): 179-200, 1993

    25 Crosby, "Relationship Quality in Services Selling Journal of Marketing" 68-81, 1990

    26 Berry, "Relationship Marketing of Services-Growing Interest Journal of the Academy of Marketing Science" 23 (23): 236-245, 1995

    27 Sheth, "Relationship Marketing in Consumer Markets:Antecedents and Consequences" 23 (23): 255-271, 1995

    28 Priluck, Randi, "Relationship Marketing Can Mitigate Product and Service Failures" 17 (17): 37-50, 2003

    29 Grnroos,Christian, "Relationship Approach to Marketing in Service Contexts:The Marketing and Organizational Behavior Interface" 20 : 3-11, 1990

    30 Gwinner, Kevin P, "Relational Benefits in Services Industries: The Customer's Perspective" 26 (26): 101-114, 1998

    31 Fredrick F, "Quality Comes to Service" 105-111, 1990

    32 Westbrook, "Product/Consumption- Based Affective Responses and Postpurchase Processes" august : 258-270, 1987

    33 Valarie A, "Problems and Strategies in Service Marketing Journal of Marketing" 33-46, 1985

    34 Swan,John E, "Postpurchase Communication by Consumers" 65 (65): 516-533, 1989

    35 Macintosh, Gerrard, "Perceived Risk and Outcome Difference in Multi-level Service Relationship" 16 : 143-157, 2002

    36 Bagozzi, "On the Evaluation of Structural Equation Models" 16 (16): 74-94, 1988

    37 Patterson, Paul G, "Modelling the Determinants of Customer Satisfaction for Business-to-Business Professional Services" 25 (25): 4-17, 1997

    38 Neil E, "Marketing of Services Meeting of Different Needs In Marketing of Services" 239-241, 1981

    39 Fornell, "LISREL and PLS Applied to Exit-Voice Theory Journal of Marketing Research" 440-452, 1982

    40 Dwyer, "Journal of Marketing" 11-27, 1987

    41 Fornell, "Journal of Marketing" 1-21, 1992

    42 Bitner, "Journal of Marketing" Diagnosing Favorable and Unfavorable Incidents 71-84, 1990

    43 Singh Jagdip, "Journal of Marketing" 93-107, 1988

    44 Tam, Jackie L. M, "Interactive Selling: A Dynamic Framework for Services" 15 : 379-394, 2001

    45 Bagozzi, R. B, "Intentional Social Action in Virtual Communities" 16 (16): 2-21, 2002

    46 Berry, "In Emerging Perspective on Service Marketing" 25-28, 1983

    47 Hunt, "In Conceptualization and Measurement of Customer Satisfaction and Dissatisfaction" 1977

    48 Valarie A, "How Consumer Evaluation Processes Differ between Good and Services In Marketing of Services" 1981186-190

    49 Hull,F.and P.Collins, "Hi-technology Batch Production Systems:Woodward's Missing Type" 30 : 786-797, 1987

    50 Grnroos, "From Marketing Mix to Relationship Marketing:Towards a Paradigm Shift in Marketing" 32 (32): 4-20, 1994

    51 Darby, "Free Competition and the Optimal Amount of Fraud Journal of Law and Economics" 67-86, 1973

    52 Bowen, "Developing of a Taxonomy of Service to Gain Strategic Marketing Insight" 18 (18): 43-49, 1990

    53 McDougall, "Determinants of Ease of Evaluatioin Canadian Journal of Administrative Sciences" 426-446, 1987

    54 Bendapudi, Neeli, "Customers' Motivation for Maintaining Relationship with Service Providers" 73 (73): 15-37, 1997

    55 Szymanski, David M, "Customer Satisfaction:A Meta- Analysis of the Empirical Evidence" 29 (29): 16-35, 2001

    56 Anderson, Eugene W, "Customer Satisfaction and Word of Mouth" 1 (1): 5-17, 1998

    57 Bearden, William O, "Customer Contact and the Evaluation of Service Experiences: Propositions and Implications for the Design of Service" 15 (15): 793-809, 1998

    58 Reynolds, Kristy E, "Customer Benefits and Company Sequences of Customer-Salesperson Relationship in Retailing" 75 (75): 11-32, 1999a

    59 Ostrom, "Consumer Trade-Offs and the Evaluation of Services Journal of Marketing" 59 : 17-28, 1995

    60 Oliver, "Consumer Perception of Interpersonal Equity and Satisfaction in Transaction Journal of Marketing" 21-35, 1989

    61 Hartman, "Consumer Evaluations of Goods and Services The Journal of Service Marketing" 4-15, 1993

    62 Lovelock, "Classifying Services to Gain Strategic Marketing Insights Journal of Marketing" 9-20, 1983

    63 Bitner, "Building Service Relationships:It's All About Promises" 23 (23): 246-251, 1995

    64 Claycomb, Cindy, "Building Customer Relationships:An Inventory of Service Providers' Objectives and Practices" 16 (16): 615-635, 2002

    65 Pressey, Andrew D, "Barriers to Relationship Marketing in Consumer Retailing" 14 (14): 272-287, 2000

    66 Churchill, "An Investigation into the Determinants of Consumer Satisfaction Journal of Marketing Research" 491-504, 1982

    67 Singh, Jagdip, "Agency and Trust Mechanism in Consumer Satisfaction and Loyalty Judgements" 28 (28): 150-167, 2000

    68 Nelson,P, "Advertising as Information" 82 (82): 729-754, 1974

    69 Devlin,James F, "Adding Value to Service Offerings:The Case of UK Retail Financial Service" 32 (32): 1091-1106, 1998

    70 Laroche, Michel, "A Three-Dimensional Scale of Intangibility" 4 (4): 26-38, 2001

    71 Reynolds, Kristy E, "A Relationship Customer Typology" 75 (75): 509-523, 1999b

    72 Bove, Liliana L, "A Customer-Service Worker Relationship Model" 11 (11): 491-511, 2000

    73 Yi, "A Critical Review of Customer Satisfaction In Review of Marketing 1989" 1991

    74 Danaher, Peter J, "A Comparison of Service Delivery Process of Different Complexity" 9 (9): 48-53, 1998

    75 Oliver, "A Cognitive Model of the Antecedents and Consequence of Satisfaction Decisions Journla of Marketing Research" 460-469, 1980

    76 Oliva, "A Catastrophe Model for Developing Service Satisfaction Strategies Journal of Marketing" MacMillan 83-95, 1992

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