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    KCI등재

    브랜드자산과 그 구성요소들간의 관계에 대한 연구

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    https://www.riss.kr/link?id=A100089660

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    참고문헌 (Reference)

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    1 김유경, "브랜드 개성의 유형과 영향요인에 관한 연구" (49) : 29-53, 2000

    2 김정구, "브랜드 개성의 FCB모델에 따른 역할에 관한 연구" 11 (11): 65-85, 2000

    3 김정구, "브랜드 개성을 통한 광고전략연구" 9 (9): 37-52, 1998

    4 여운승, "다변량 행동조사" 민영사 2000

    5 Smother, "” in Aaker Advertising's Role in Building Strong Brands" Lawrence Erlbaum Associates 97-112, 1993

    6 and Brand Image, "” in Aaker Advertising's Role in Building Strong Brands" Lawrence Erlbaum Associates 143-161, 1993

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    8 Jacoby, "” Journal of Marketing Research" 1-9, 1973

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    46 Faircloth, James B, "The Effect of Brand Attitude and Brand Image on Brand Equity" 61-74, 2001

    47 Curran, J. M, "The Development of Trust: An Alternative Conceptualization" 1998

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    52 Kevin Lane, "Strategic Brands Management: Building, Measuring, and Managing Brand Equity" Prentice Hall 1998

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    2026 평가 재인증평가 신청대상 (재인증)
    2020-01-01 등재 등재학술지 유지 (재인증) KCI등재
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    2019-04-03 학술지명변경 외국어명 : Korean Marketing Review -> Korean Journal of Marketing KCI등재
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    기준연도 WOS-KCI 통합IF(2년) KCIF(2년) KCIF(3년)
    2016 1.93 1.93 1.95
    KCIF(4년) KCIF(5년) 중심성지수(3년) 즉시성지수
    2.03 1.94 4.016 0.3
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