1 김유경, "브랜드 개성의 유형과 영향요인에 관한 연구" (49) : 29-53, 2000
2 김정구, "브랜드 개성의 FCB모델에 따른 역할에 관한 연구" 11 (11): 65-85, 2000
3 김정구, "브랜드 개성을 통한 광고전략연구" 9 (9): 37-52, 1998
4 여운승, "다변량 행동조사" 민영사 2000
5 Smother, "” in Aaker Advertising's Role in Building Strong Brands" Lawrence Erlbaum Associates 97-112, 1993
6 and Brand Image, "” in Aaker Advertising's Role in Building Strong Brands" Lawrence Erlbaum Associates 143-161, 1993
7 David A, "” in Aaker Advertising's Role in Building Strong Brands" Lawrence Erlbaum Associates 1993
8 Jacoby, "” Journal of Marketing Research" 1-9, 1973
9 Dennis H, "” Journal of Marketing Research" 384-395, 1978
10 Edgar, "” Journal of Marketing" 41-46, 1959
11 Dwyer, "” Journal of Marketing" 11-27, 1987
12 Belk, "” Journal of Consumer Research" 139-168, 1988
13 Kleine, "” Journal of Consumer Psychology" 209-35, 1993
14 Reynolds, "” Journal Of Advertising Research 24" 27-38, 1984
15 McCracken, "“The Value of Brand ” in Aaker Advertising's Role in Building Strong Brands" Lawrence Erlbaum Associates 125-139, 1993
16 David A, "“The Value of Brand Equity ” Journal of Business Strategy" 27-32, 1992
17 Gundlach, "“The Structure of Commitment in Exchange ”" 59 : 78-92, January1995
18 Rao, "“The Effects of Price and Store Name on Buyer's Perceptions of Product Quality ” Journal of Marketing Research" 26 : 351-357, 1989
19 "“The Effects of Perceived Advertising Cost on Brand Perceptions ” Journal of Consumer Research" 160-171, 1990
20 Smith, "“The Effects of Brand Extensions on Market Share and Advertising Efficiency ” Journal of Marketing Research" 296-313, 1992
21 Dodds, "“The Effect of Brand and Price Information on Subjective Product Evaluation ” in Hirschman Advances in Consumer Research" 85-90, 1985
22 Nickerson, "“Retrieval Inhibition from Part-Set Cuing A Persisting Enigma in Memory Research" 531-552, 1984
23 Srinivasan, "“Network Model for Estimating Brand Specific Effects in Multi- Attribute Marketing Models" 1979
24 Farquhar, "“Momentum Accounting for Brand Equity ” in Faircloth “The Effect of Brand Attitude and Brand Image on Brand Equity ” Journal of Marketing Theory and Practice" 61-74, 19912001
25 Wagner A, "“Measuring Brand Value with Scanner Data ” International Journal of Research in Marketing" 9-22, 1993
26 Dawn, "“In Search of Brand Image ” Advances in Consumer Research" 110-119, 1990
27 Bettman, "“Effects of Prior Knowledge and Experience and Phase of the Choice Process on Consumer Decision Process ” Journal of Consumer Research" 234-248, 1980
28 Biel, "“Converting Image into Equity ” in Aaker Advertising's Role in Building Strong Brands" Lawrence Erlbaum Associates 1993
29 Valarie A, "“Consumer Perceptions of Price a Means-End Model and Synthesis of Evidence ” Journal of Marketing" 2-22, 1988
30 Green, "“Conjoint Analysis in Marketing New Developments with Implications for Research and Practice ” Journal of Marketing" 3-19, 1990
31 Green, "“Conjoint Analysis in Consumer Research ” Journal of Consumer Research" 103-123, 1978
32 Clark Leavitt, "“Cognitive Strength Of Established Brand ” in Aaker Advertising's Role in Building Strong Brands" Lawrence Erlbaum Associates 143-161, 1993
33 Boulding, "“An Experimental examination of Signaling Theory Advertising's Role in Building Strong Brands" Lawrence Erlbaum Associates 143-161, 1991
34 Mahajan, "“An Approach to Assess the Importance of Brand Equity in Acquisition Decisions ” The Journal of Product Innovation Management" 1994
35 Jeffrey F, "“Advertising Symbols and Brand Names that Best Represent Key Product Meanings ” The Journal of Consumer Marketing" 4 15-3 24, 1987
36 Park, "“A Survey- Based Method for Measuring and Understanding Brand Equity and Its Extendibility ” Journal of Marketing Research" 271-288, 1994
37 Malhotra, "“A Scale to Measure Self Concepts ” Journal of Marketing Research" 456-64, 1981
38 Jacoby, "“A Model of Multi-Brand Loyalty ” Journal Of Advertising Research" 25-31, 1971
39 Robert J, "“A Model for Predictive Measurements of Advertising Effectiveness ” Journal of Marketing" 59-62, 1961
40 Boivin, "“A Free Response Approach to the Measurement of Brand Perceptions ” International Journal of Research in Marketing" 11-17, 1986
41 Dick, "Toward an Integrated Conceptual Framework ” Journal of Academy of Marketing Science" 99-113, 1994
42 Ravald, Annika, "The Value Concept and Relationship Marketing" 30 (30): 19-30, 1996
43 Howard, "The Theory of Buyer Behavior" 1969
44 Roedder, John Deborah, "The Negative Impact of Extensions Can Flagship Products Be Diluted?" 62 : 19-32, 1998.January
45 Keller, Kevin Lane, "The Effects of Brand Name Suggestiveness on Advertising Recall" 62 : 48-57, 1998.January
46 Faircloth, James B, "The Effect of Brand Attitude and Brand Image on Brand Equity" 61-74, 2001
47 Curran, J. M, "The Development of Trust: An Alternative Conceptualization" 1998
48 Chaudhuri, Arjun, "The Chain of Effects From Brand Trust and Brand Affect to Brand Performance The Role of Brand Loyalty" 65 : 81-93, 2001.April
49 Morris, Betsy, "The Brand's The Thing" 72-86, 1996.March
50 Bollen, "Structural Equations with Latent Variables" 1989
51 Jones, "Strong Force or Weak Force? Two Views an Ocean Apart ” International Journal of Advertising" 233-46, 1990
52 Kevin Lane, "Strategic Brands Management: Building, Measuring, and Managing Brand Equity" Prentice Hall 1998
53 Keller, Kevin Lane, "Strategic Brands Management: Building, Measuring, and Managing Brand Equity" Prentice Hall 1998
54 Chaudhuri, Arjun, "Product-Class Effects on Brand Commitment and Brand Outcomes: The Role of Brand Trust and Brand Affect" 10 (10): 33-58, 2002
55 Lewis, Robert C, "Price-Sensitivity Measurement; A Tool For The Hospitality Industry" 44-54, 1997.April
56 Jean-Noel, "New Approaches to Creating and Evaluating Brand Equity" The Free Press 1992
57 Cutis, "Need for Cognition Moderates the Persistence and Resistance of Attitude Changes ” Journal of Personality and Social Psychology" 308-319, 1992
58 Aaker, David A, "Measuring Brand Equity Across Products and Markets" 38 : 102-120, 1996a
59 Kotler, Phillip, "Marketing Management: Analysis, Planning and Control" Prentice Hall 2000
60 Keller, "Journal of Marketing" 1993
61 Jacoby, Jacob, "Information Aquisition Behavior in Brand Choice Situations" 13 : 209-216, 1997
62 Prakash, "Influencing Choice without Altering Brand Evaluation ” Journal of Consumer Research" 263-276, 1990
63 Vakratsas, Demetrios, "How Advertising Works: What Do We Really Know?" 26-43, 1999
64 Chaudhuri, Arjun, "Does Brand Loyalty Mediate Brand Equity Outcomes?" 136-146, 1999
65 Aaker, Jeniffer, "Dimensions of Brand Personality" 34 : 347-356, 1997.August
66 Fournier, Susan, "Consumers and Their Brands: Developing Relationship Theory In Consumer Research" 24 : 343-373, March1998
67 Assael, Henry, "Consumer Behavior and Marketing Action" South- Western 1998
68 Halliday, Jean, "Chrysler Brings Out Brand Personalities with '97 Ads" 1996.September
69 Krishnan, H. S, "Characteristics of Memory Associations: A Consumer-based Brand Equity Perspective" 13 : 389-405, 1996
70 David A, "Capitalizing on the Value of a Brand Name" The Free Press 1991
71 Aaker, David A, "Building Strong Brands" The Free Press 1996b
72 Blackstone, "Building Brand Equity by Managing The Brand's Relationships ” Journal of Advertising Research" 79-83, 1992
73 Elena Delgado- Ballester, "Brand Trust in the Context of Consumer Loyalty" 35 (35): 1238-1258, 2001
74 Cobb-Walgren,, "Brand Equity, Brand Preference, and Purchase Intent" 24 : 25-40, 1995
75 Young, "Brand Asset News" June1995
76 Sanjay, "Attitudinal Effects under Cognitive and Affective Involvement Conditions ” Journal of Advertising" 77-90, 1994
77 Van, "Applications of Marketing Research" Cincinnati 1982
78 Beatty, "An Investigation Across Several Product Categories ” Journal of Consumer Research" 83-95, 1987
79 Yoo, Boonghee, "An Examination of Selected Marketing Mix Elements and Brand Equity" 195-211, 2000195-211
80 Ha, Louisa, "Advertising Clutter in Consumer Magazines: Dimensions and Effects" 36 : 76-84, 1996
81 Swait, "A Measure of Consumer Perceived Brand Equity ” in Keller" 1993