소비자 - 기업 동일시가 소비자의 제품평가와 행위적 반응에 미치는 영향에 관한 연구

참고문헌 (Reference)

1 안광호, "아바타에 대한 꾸밈욕구 아바타동일시 및 사이트 태도와 충성도에 관한 구조적 모형에 관한 연구" 15 (15): 19-38, 2004

2 한동철, "스포츠마케팅이 소비자의 기업동일시에 미치는 영향" 143-157, 1999

3 박성연, "브랜드개성과 자아이미지의 일치성이 소비자 - 브랜드관계와 충성도에 미치는 영향에 관한 연구" 175-190, 2003

4 이유재, "브랜드 퍼스낼리티-브랜드 동일시- 브랜드자산 모형: 이용자와 비이용자간 차이에 대한 탐색적 연구" 17 (17): 1-33, 2002

5 박주영, "브랜드 개성과 자아이미지의 일치성이 브랜드 태도에 미치는 영향에 관한 연구" 한국마케팅학회 3 (3): 92-114, 2001

6 김화동, "광고와 소비자 분과 제품 및 상표 친숙도가 광고태도에 미치는 영향에 관한 연구" 2003

7 Hughes, "” Journal of Marketing Research" 125-227, 1971

8 J.L, "” Journal of Consumer Research" 341-352, 1985

9 Johnson, "” Journal of Consumer Research" 11 : 542-550, 1984

10 Janiszewski, "” Journal of Consumer Research" 376-394, 1993

11 S, "” Journal of Consumer Marketing" 13-24, 1987

12 B. E, "” Academy of Management Review" 20-39, 1989

13 안광호, "“점포이미지 - 자아이미지 일치와 점포선호도와의 관계에 관한연구 ” 소비자학연구" 1-17, 1991

14 Charles, "“What’s in a Name? Reputation Building and Corporate Strategy ” Academy of Management Journal 33" 232-258, 1990

15 Marks, "“Toward a Cognitive Structure Conceptualization of Product Familiarity ” Advances in Consumer Research" 145-150, 1981

16 Celsi, "“The Role of Involvement in Attention and Comprehension Processes ” Journal of Consumer Research" 210-224, 1988

17 Keller, "“The Effects of Sequential Introduction of Brand Extensions ” Journal of Marketing Research" 35-50, 1992

18 Tripp, "“The Effects of Multiple Endorsements by Celebrities on Consumers’ Attitudes and Intentions ” Journal of Consumer Research" 535-547, 1994

19 Goldberg, "“The Effects of Advertiser Reputation and Extremity of Advertising Claim on Advertising Effectiveness ” Journal of Consumer Research" 172-179, 1990

20 Kim, "“The Dimensionality and Measurement of Familiarity Construct" 1989pp.191-194.

21 Wu, "“Susceptibility to Persuasive Appeals as a Function of Source Credibility and Prior Experience with the Attitude Object ” Journal of Personality and Social Psychology" 677-688, 1987

22 Anderson, "“Structural Equation Modeling in Practice" 411-423, 1988

23 M.J, "“Self-Concept in Consumer Behavior ” Journal of Consumer Research" 287-300, 1982

24 Allison, "“Influence of Beer Brand Identification on Taste Perception ” Journal of Marketing Research" 36-39, 1964

25 Park, "“Familiarity and Its Impact on Consumer Biases and Heuristics ” Journal of Consumer Research" 223-30, 1981

26 Moorman, "“Factors Affecting Trust in Market Research Relationships ” Journal of Marketing" 81-101,

27 K. A, "“Emotional Feeling and Attitude toward the Advertisement The Roles of Brand Familiarity and Repetition ” Journal of Advertising" 27-35, 1988

28 Hoyer, "“Effects of Brand Awareness on Choice for a Common ” Journal of Consumer Research" 141-148, 1990

29 Alba, "“Dimensions of Consumer Expertise ” Journal of Consumer Research" 411-454, 1987

30 April, "“Determinants of Long- Term Orientation in Buyer-Seller Relationships ” Journal of Marketing" 1-19, 1994

31 Kent, "“Competitive Inference Effects in Consumer Momory for Advertising The Role of Brand Familiarity ” Journal of Marketing" 132-140, 1994

32 Robert. B, "“Attitudinal Effects of Mere Exposure ” Journal of Personality and Social Psychology Monographs" 1-28, 1968

33 D. W, "“An Updated Paradigm for Scale Development Incorporating Unidimensionality and Its Assessment ” Journal of Marketing Research" 1988pp.186-192.

34 B. E, "a Partial Test of the Reformulated Model of Organizational Identification ” Journal of Organizational Behavior" 103-123, 1992

35 Bhattacharya, C. B.,, "Understanding the Bond of Identification: An Investigation of Its Correlates Among Art Museum Members" 59 : 46-57, Octobe1995

36 Fombrun, Charles, "The Reputational Landscape" 1 : 5-13, 1997

37 Cummings, L. L, "The Organizational Trust Inventory: Development and Validation" 302-330, 1996

38 Goldsmith, Ronald E, "The Impact of Corporate Credibility and Celebrity Credibility on Consumer Reaction to Advertisements and Brands" 29 (29): 43-54, 2000

39 Brown, Tom J, "The Company and The Product: Corporate Associations and Consumer Product Responses" 68-84, 1997.January

40 Bergami, Massimo, "Self-Categorization, Affective Commitment and Group Self-Esteem as Distinct Aspects of Social Identity in the Organization" 39 (39): 555-577, 2000

41 Jack Bergen, "Reputation’s Return on Investment" 22-, 2001

42 Keller, Kevin Lane, "Managing the Corporate Brand: the Effects of Corporate Marketing Activity on Consumer Evaluations of Brand Extensions" 1997

43 Morley, Michael, "How to manage your global reputation" MacMillian Business London 1998

44 Jefferey L, "From Ideal Types to Plural Forms ” Annual Review of Sociology" 97-118, 1989

45 Kirmani, Amna, "Effects of Source Congruity on Brand Attitudes and Beliefs The Moderating Role of Issue- elevant Elaboration" 7 (7): 25-48, 1998

46 Raju,, "Differential Effect of Subjective Knowledge and Usage Experience on Decision Making" 4 (4): 153-180, 1995

47 Bhattacharya C. B, "Consumer-Company Identification: A Framework for Understanding Consumers" 67 : 2003.April

48 McKnight D. Harrison, "Conceptualizing Trust: A Typology and E-Commerce Customer Relationships Model" 2001

49 Mayer, R.,, "An Integrative Model of Organizational Trust" 20 : 709-734, 1995

50 Weigelt, "A Review of Recent Theory and Applications" Keith & Colin Camerer 443-454, 1988