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2 정혜은, "소비자의 아름다움 추구행위(Beauty Seeking Behavior)에 관한 탐색적 연구: 남성의 치장과 여성의 화장, 성형 및 피트니스를 중심으로" 13 (13): 211-232, 2002
3 홍성태, "소비자 행동의 이해" 법문사 2001
4 이문규, "서비스 충성도의 결정요인에 관한 연구" 14 (14): 21-45, 1999
5 이유재, "서비스 애호도와 의사애호도가 재구매의도에 미치는 영향에 관한 연구" 12 (12): 53-74, 2001
6 김완석, "복합점수를 이용하는 소비자만족 측정법들의 준거타당도 연구" 9 (9): 63-81, 1998
7 성영신, "매장에서의 고객-판매원의 관계형성에 관한 Naturalistic Inquiry" 10 (10): 41-69, 1999
8 이두희, "고객만족도의 측정과 분석에 대한 체계적 고찰" 12 (12): 81-116, 1995
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1 이성수, "증권사에서 투자자와 투자상담사의 관계 발전에 관한 연구" 14 (14): 45-68, 1999
2 정혜은, "소비자의 아름다움 추구행위(Beauty Seeking Behavior)에 관한 탐색적 연구: 남성의 치장과 여성의 화장, 성형 및 피트니스를 중심으로" 13 (13): 211-232, 2002
3 홍성태, "소비자 행동의 이해" 법문사 2001
4 이문규, "서비스 충성도의 결정요인에 관한 연구" 14 (14): 21-45, 1999
5 이유재, "서비스 애호도와 의사애호도가 재구매의도에 미치는 영향에 관한 연구" 12 (12): 53-74, 2001
6 김완석, "복합점수를 이용하는 소비자만족 측정법들의 준거타당도 연구" 9 (9): 63-81, 1998
7 성영신, "매장에서의 고객-판매원의 관계형성에 관한 Naturalistic Inquiry" 10 (10): 41-69, 1999
8 이두희, "고객만족도의 측정과 분석에 대한 체계적 고찰" 12 (12): 81-116, 1995
9 Rushton, "“The Marketing of Services European Journal of Marketing" 23-44, 1989
10 Cunningham, "“The Major Dimensions of Perceived Risk in Risk-taking and Information Handling in Consumer Behavior" Harvard University 82-108, 1967
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