RISS 학술연구정보서비스

검색
다국어 입력

http://chineseinput.net/에서 pinyin(병음)방식으로 중국어를 변환할 수 있습니다.

변환된 중국어를 복사하여 사용하시면 됩니다.

예시)
  • 中文 을 입력하시려면 zhongwen을 입력하시고 space를누르시면됩니다.
  • 北京 을 입력하시려면 beijing을 입력하시고 space를 누르시면 됩니다.
닫기
    인기검색어 순위 펼치기

    RISS 인기검색어

      KCI등재

      내부 브랜딩: 내부고객의 브랜드 동일시가 내부고객만족과 CS 활동에 미치는 영향

      한글로보기

      https://www.riss.kr/link?id=A100089649

      • 0

        상세조회
      • 0

        다운로드
      서지정보 열기
      • 내보내기
      • 내책장담기
      • 공유하기
      • 오류접수

      부가정보

      참고문헌 (Reference)

      1 서문식, "판매원의 긍정적 행동유발을 위한 부정적 감정 조절전략에 관한 연구: 판매원의 개인특성 및 경험감정 유형에 따른 감정조절 전략의 차이" 19 (19): 3-40, 2004

      2 최정환, "죽은 CRM 살아있는 CRM" 학현사. 2001

      3 박찬수, "이제는 내부브랜딩이다" 2004.2

      4 이유재, "서비스마케팅" 학현사. 2004

      5 이유재, "서비스 품질의 각 차원이 CS에 미치는 상대적 영향에 관한 연구-기존고객과 잠재고객의 비교를 중심으로" 18 (18): 67-98, 2003

      6 이유재, "서비스 애호도와 의사애호도가 재구매 의도에 미치는 영향에 관한 연구" 12 (12): 53-74, 2001

      7 임병훈, "브랜드선택에 있어 브랜드 퍼스낼리티와 제품속성의 상대적 중요도에 관한 실증적 연구" 18 (18): 1-21, 2003

      8 김정구, "브랜드개성이 구전과 브랜드애호도에 미치는 영향: 사회적 일체감 이론의 적용" 한국소비자학회 13 (13): 5-43, 2002

      9 김유경, "브랜드개성의 유형과 영향요인에 관한 연구-제품특성과 소비자요인을 중심으로" (49) : 29-53, 2000

      10 숀 스미스, 조 휠러, "브랜드가치를 높이는 고객경험" 다리미디어 2003

      1 서문식, "판매원의 긍정적 행동유발을 위한 부정적 감정 조절전략에 관한 연구: 판매원의 개인특성 및 경험감정 유형에 따른 감정조절 전략의 차이" 19 (19): 3-40, 2004

      2 최정환, "죽은 CRM 살아있는 CRM" 학현사. 2001

      3 박찬수, "이제는 내부브랜딩이다" 2004.2

      4 이유재, "서비스마케팅" 학현사. 2004

      5 이유재, "서비스 품질의 각 차원이 CS에 미치는 상대적 영향에 관한 연구-기존고객과 잠재고객의 비교를 중심으로" 18 (18): 67-98, 2003

      6 이유재, "서비스 애호도와 의사애호도가 재구매 의도에 미치는 영향에 관한 연구" 12 (12): 53-74, 2001

      7 임병훈, "브랜드선택에 있어 브랜드 퍼스낼리티와 제품속성의 상대적 중요도에 관한 실증적 연구" 18 (18): 1-21, 2003

      8 김정구, "브랜드개성이 구전과 브랜드애호도에 미치는 영향: 사회적 일체감 이론의 적용" 한국소비자학회 13 (13): 5-43, 2002

      9 김유경, "브랜드개성의 유형과 영향요인에 관한 연구-제품특성과 소비자요인을 중심으로" (49) : 29-53, 2000

      10 숀 스미스, 조 휠러, "브랜드가치를 높이는 고객경험" 다리미디어 2003

      11 이유재, "브랜드 퍼스낼리티-브랜드 동일시-브랜드자산 모형: 이용자와 비이용자간 차이에 대한 탐색적 연구" 17 (17): 1-33, 2002a

      12 여준상, "브랜드 신조류 7" LG 주간경제 37-43, 2001.10

      13 박주영, "브랜드 개성과 자아이미지의 일치성이 브랜드 태도에 미치는 영향에 관한 연구" 3 (3): 92-114, 2001

      14 안광호, "마켓리더의 브랜드 경영" 학현사. 2003

      15 이유재, "구매후 만족도 평가, 기대의 조정, 재구매 의도의 흐름에 관한 연구: 고객충성도의 조절효과를 중심으로" 13 (13): 51-78, 2002b

      16 Greenwald, "” in Pratkanis" 429-40, 1989

      17 Hoffman, "” The Journal of Services Marketing" 68-79, 1992

      18 H. J, "” Journal of Social Issues" 159-65, 1974

      19 Harold H, "” Journal of Marketing Research" 409-18, 1971

      20 Keller, "” Journal of Marketing" 1-22, 1993

      21 Gremler, "” International Journal of Service Industry Management" 34-56, 1994

      22 Schneider, "” In George" 82-101, 1985

      23 Pierce, "” Academy of Management Journal" 622-48, 1989

      24 Solomon, "“The Role of Products as Social Stimuli ” Journal of Consumer Research" 319-29, 1983

      25 Sharon, "“The Role of Attitude Objects in Attitude Functions ” Journal of Experimental Social Psychology" 124-48, 1990

      26 Leiter, "“The Impact of Interpersonal Environment on Burnout and Organization Commitment ” Journal of Organizational Behavior" 297-308, 1988

      27 Berry, "“The Employee As Customer ” Journal of Retail Banking" 33-40, 1981

      28 Churchill, "“The Determinants of Salesperson Performance ” Journal of Marketing Research" 103-18, 1985

      29 Rousseau, "“The Contracts of Individuals and Organizations ” Research in Organizational Behavior" 1-43, 1992

      30 Anderson, "“Structural Equation Modeling in Practice" 411-23, 1988

      31 Schouten, "“Selves in Transition ” Journal of Consumer Research" 412-25, 1991

      32 Golembiewski, "“Self-esteem and Phases of Burnout" 51-8, 1989

      33 M. Joseph, "“Self-concept in Consumer Behavior ” Journal of Consumer Research" 287-99, 1982

      34 Philip M, "“Self-Reports in Organizational Research ” Journal of Management" 531-44, 1986

      35 Song, "“Relationships Between Self-concept and Achievement ” Journal of Research in Personality" 365-72, 1985

      36 G. M, "“Quality Control in a Service Business" 98-106, 1975

      37 Christian, "“Putting the Service-Profit Chain to Work" Lexington Lexington Books. Heskett 164-75, 19901994

      38 Comer, "“Psychometric Assessment of a Reduced Version of INDSALES ” Journal of Business Research" 291-302, 1989

      39 Walker, "“Organizational Determinants of the Industrial Salesman's Role Conflict and Ambiguity ” Journal of Marketing" 32-9, 1975

      40 Churchill, "“Organizational Climate and Job Satisfaction in the Salesforce ” Journal of Marketing Research" 323-32, 1976

      41 Sharon, "“Operationalizing Functional Theories of Attitudes ” in Pratkanis" 311-38, 1989

      42 Lee, "“On the Meaning of Maslach's Three Dimensions of Burnout ” Journal of Applied Psychology" 743-47, 1990

      43 Bagozzi, "“On the Evaluation of Structural Equation Models ” Journal of the Academy of Marketing Science" 74-94, 1988

      44 Pierce, "“Moderation by Organization-based Self-esteem of Role Condition-Employee Response Relationships ” Academy of Management Journal" 271-88, 1993

      45 Churchill, "“Measuring the Job Satisfaction of Industrial Salesmen ” Journal of Marketing Research" 254-60, 1974

      46 Rogers, "“Increasing Job Satisfaction of Service Personnel ” Journal of Services Marketing" 14-26, 1994

      47 Korman, "“Hypothesis of Work Behavior Revisited and an Extension ” Academy of Management Review" 50-63, 1976

      48 Anat, "“Expression of Emotion as Part of the Work Role ” Academy of Management Review" 23-37, 1987

      49 Bernardin, "“Development and Validation of a Forced Choice Scale to Measure Job-related Discomfort Among Customers Service Representatives ” Academy of Management Journal" 162-73, 1987

      50 Kelly, "“Customer Participation in Service Production and Delivery ” Journal of Retailing" 315-35, 1990

      51 Campbell, "“Convergent and Discriminant Validation by the Multitrait-Multimethod Matrix" 81-105, 1959

      52 Rosse, "“Conceptualizing the Role of Self-esteem in the Burnout Process" 428-51, 1991

      53 Singh, "“Behavioral and Psychological Consequences of Boundary Spanning Burnout for Customer Service Representatives ” Journal of Marketing Research" 558-69, 1994

      54 Bagozzi, "“Assessing Method Variance in Multitrait-Multimethod Matrices The Case of Self-reported Affect and Perceptions at Work ” Journal of Applied Psychology" 547-60, 1990

      55 Comer, "“A Review of an Integration of Research on Job Burnout ” Academy of Management Review" Managing the Successful Sales Force. Lexington Lexington Books.Cordes 621-56, 19851993

      56 Schneider, "“A Passion for Service Using Content Analysis to Explicate Service Climate Theme ” Journal of Applied Psychology" 705-16, 1992

      57 Howell, "and Job Satisfaction Among Marketing Managers ” Journal of Business Research" 71-85, 1987

      58 Bergstrom, Alan, "Why Internal Branding Matters: The Case of Saab" 5 : 133-142, 2002

      59 Sergeant, Andrew, "When Do Customer Contact Employees Satisfy Customers?" 3 (3): 18-34, 2000

      60 Yi, Youjae, "What Influences the Relationship between Customer Satisfaction and Repurchase Intention? Investigating the Effects of Adjusted Expectations and Loyalty" 21 (21): 351-73, 2004

      61 Na, Woon Bong, "Validation of the "Big Five" 12 (12): 5-19, 1999

      62 G. F, "Validation of a Job Satisfaction Scale for Human Services" 27-35, 1994

      63 Jacobs, Rick, "Turn Employees into Brand Ambassadors" 35 (35): 22-26, 2003.April

      64 Heskett, James L, "The Service Profit Chain: How Leading Companies Link Profit and Growth to Loyalty, Satisfaction, and Value" Free Press. 1997

      65 Rust, Roland T, "The Satisfaction and Retention of Frontline Employees: A Customer Satisfaction Measurement Approach" 7 (7): 62-80, 1996

      66 Bakacus, Emin, "The Role of Emotional Exhaustion in Sales Force Attitude and Behavior Relationships" 27 (27): 58-70, 1999

      67 Sumrall, Delia A, "The Moderating Effect of Managerial Sales Orientations on Salespersons" 72-9, 1999

      68 Smith, "The Measurement of Satisfaction in Work and Retirement. Chicago" Inc. 1969

      69 Boone, Mary, "The Importance of Internal Branding" 152 (152): 36-8, 2000.September

      70 del Rio, "The Effect of Brand Associations on Consumer Response" 18 (18): 410-425, 2001

      71 Brown, Tom J, "The Customer Orientation of Service Workers: Personality Trait Effects on Self-and Supervisor Performance Ratings" 34 : 110-9, 2002.February

      72 Rozin, Randall S, "The Branding Iron: From Cowboys to Corporations" 10 (10): 4-7, 2002.September

      73 Hiscock, Jennifer, "The Brand Insiders" 23-24, 2002.May

      74 de Jonge, Jan, "Testing Reciprocal Relationships Between Job Characteristics and Psychological Well- being: A Cross-lagged Structural Equation Model" 74 : 29-46, 2001

      75 Kelly, "Tension and Satisfaction in Chain Store Manager Roles ” Journal of Retailing" 27-42, 1981

      76 Burke, R. J, "Stress, Burnout, and Health" CRC Press. 101-117, 1996

      77 Mitchell, Collin, "Selling the Brand Inside" 99-105, 2002.January

      78 Gardner, Donald G, "Self-esteem and Self-efficacy within the Organizational Context" 23 (23): 48-70, 1998

      79 Bergami, Massimo, "Self-Categorization, Affective Commitment and Group Self-Esteem as Distinct Aspects of Social Identity in the Organization" 39 (39): 555-577, 2000

      80 Layman, Elizabeth, "Reducing Your Risk of Burnout" 15 (15): 57-69, 1997

      81 Alice H, "Psychology of Attitudes" 1993

      82 Wanous, John P, "Overall Job Satisfaction: How Good Are Single Item Measures?" 82 : 247-252, 1997

      83 Deming, "Out of the Crisis Center for Advanced Engineering Study Massachusetts Institute of Technology" 1985

      84 Miles, "Organizational Forms and Managerial Philosophies: A Descriptive and Analytical Review" 17 : 333-372, 1995

      85 Yoon Mahn Hee, "Organizational Citizenship Behavior and Service Quality as External Effectiveness of Contact Employees" 56 : 597-611, 2003

      86 Lassar,, "Measuring Customer-Based Brand Equity" 12 (12): 11-19, 1995

      87 Maslach, Christina, "Maslach Burnout Inventory Manual" Consulting Psychologists Press. 1996

      88 Faust, Bill, "Looking Inward: How Internal Branding and Communications Affect Cultural Change" 14 (14): 56-63, 2003

      89 Ellwood, Iain, "How Psychology Can Help Create a Brand Culture" 24 : 2001.June

      90 Holt, "How Consumers Consume: A Typology of Consumption Practices" 22 : 1-16, June1995

      91 Belicki, K, "Employee and Patient Designed Study of Burnout and Job Satisfaction in a Chronic Care Hospital" 12 (12): 37-45, 1996

      92 Loveman, Gary W, "Employee Satisfaction, Customer Loyalty, and Financial Performance: An Empirical Examination of the Service Profit Chain in Retail Banking" 1 (1): 18-31, 1998.August

      93 Abraham, Rebecca, "Emotional Dissonance in Organizations: Conceptualizing the Roles of Self-esteem and Job-induced Tension" 20 (20): 18-31, 1999

      94 Digman, "Emergence of the Five-Factor Model ” Annual Review of Psychology" 417-40, 1990

      95 Westman, Mina, "Effects of a Respite from Work on Burnout: Vacation Relief and Fade-out" 82 : 516-527, 1997

      96 Aaker, Jennifer L, "Dimensions of Brand Personality" 34 : 347-356, 1997.August

      97 Hurley, Robert F, "Customer Service Behavior in Retail Settings: A Study of the Effect of Service Provider Personality" 26 (26): 115-127, 1998

      98 Berr, Leonard L, "Cultivating Service Brand Equity" 28 (28): 128-37, 2000

      99 Long, Mary M, "Consumption Values and Relationships: Segmenting the Market for Frequency Programs" 17 (17): 214-232, 2000

      100 Mael, "Construct Redefinition and a Field Application with Organizational Alumni" ” Unpublished Doctoral Dissertation Wayne State University. 1988

      101 Kline, Theresa J. B, "Common Method Variance and Specification Errors: A Practical Approach to Detection" 134 (134): 401-421, 2000

      102 Brewer, Ernest W, "Burnout and Job Satisfaction Among Student Support Services Personnel" 13 (13): 169-186, 2002

      103 Chernatony, Leslie, "Building a Service Brand: Stages, People and Orientations" 23 (23): 1-21, 2003

      104 Tosti, Donald T, "Building Your Brand from the Inside Out" 28-33, 2001

      105 Aaker, David A, "Building Strong Brands" Free Press. 1996

      106 Underwood, Robert, "Building Service Brands via Social Identity: Lessons From the Sports Marketplace" 1-13, 2001

      107 Keller, Kevin Lane, "Building Customer-Based Brand Equity" 15-19, 2001

      108 Silvestro, Rhian, "Applying the Service Profit Chain in a Retail Environment Challenging the Satisfaction Mirror" 11 (11): 244-268, 2000

      109 Ghose, Kamal, "ABC-Anchoring the Brand Concept" 10 (10): 95-105, 2002.November

      110 Lee, Raymond T, "A Meta-Analysis Examination of the Correlates of the Three Dimensions of Burnout" 81 (81): 123-133, 1996

      111 Saxe, "A Measure of the Customer Orientation of Salespeople ” Journal of Marketing Research" 343-51, 1982

      112 Lewis, "A Focus on the Employee ” International Journal of Service Industry Management" 41-52, 1990

      113 Gladden, James M, "A Conceptual Framework for Assessing Brand Equity in Division 1 College Athletics" 12 (12): 1-9, 1998

      114 Carlzon,Jan, ". Moments of Truth" Ballinger Publishing Co. 1987

      115 Ishikawa,Kaoru, ",What is Total Quality Control? The Japanese Way. Prentice-Hall,Englewood Cliffs" NJ. 1985

      116 Aronoff,J, ",Personality in the Social Process. Hillsdale,NJ" Lawrence Earlbaum. 1985

      더보기

      동일학술지(권/호) 다른 논문

      동일학술지 더보기

      더보기

      분석정보

      View

      상세정보조회

      0

      Usage

      원문다운로드

      0

      대출신청

      0

      복사신청

      0

      EDDS신청

      0

      동일 주제 내 활용도 TOP

      더보기

      주제

      연도별 연구동향

      연도별 활용동향

      연관논문

      연구자 네트워크맵

      공동연구자 (7)

      유사연구자 (20) 활용도상위20명

      인용정보 인용지수 설명보기

      학술지 이력

      학술지 이력
      연월일 이력구분 이력상세 등재구분
      2026 평가예정 재인증평가 신청대상 (재인증)
      2020-01-01 평가 등재학술지 유지 (재인증) KCI등재
      2019-05-10 학회명변경 영문명 : 미등록 -> Korean Marketing Association KCI등재
      2019-04-03 학술지명변경 외국어명 : Korean Marketing Review -> Korean Journal of Marketing KCI등재
      2017-01-01 평가 등재학술지 유지 (계속평가) KCI등재
      2013-01-01 평가 등재학술지 유지 (등재유지) KCI등재
      2010-01-01 평가 등재학술지 유지 (등재유지) KCI등재
      2008-01-01 평가 등재학술지 유지 (등재유지) KCI등재
      2006-01-01 평가 등재학술지 유지 (등재유지) KCI등재
      2003-01-01 평가 등재학술지 선정 (등재후보2차) KCI등재
      2002-01-01 평가 등재후보 1차 PASS (등재후보1차) KCI등재후보
      1999-07-01 평가 등재후보학술지 선정 (신규평가) KCI등재후보
      더보기

      학술지 인용정보

      학술지 인용정보
      기준연도 WOS-KCI 통합IF(2년) KCIF(2년) KCIF(3년)
      2016 1.93 1.93 1.95
      KCIF(4년) KCIF(5년) 중심성지수(3년) 즉시성지수
      2.03 1.94 4.016 0.3
      더보기

      이 자료와 함께 이용한 RISS 자료

      나만을 위한 추천자료

      해외이동버튼