뷰티산업진흥 조례 제정 지방자치단체에 관한 탐색적 연구

다국어 초록 (Multilingual Abstract)

In recent years, the beauty industry is coming under the spotlight as a globally competitive business. Accordingly, each local government in Korea has enacted regulations and held various events to help promote the beauty industry, because it can help boost local economic growth, enhance the images of local governments, and attract tourism resources. Various events aimed at promoting beauty industries can allow local governments to attract professionals working in the beauty industry, which can also help expand beauty-related businesses. In addition, this can be a great contribution to local tourism business because it helps attract tourists by making the areas appealing to women highly interested in beauty. The local governments’ efforts to host beauty industry promotion events clearly indicate that the beauty industry has the potential to develop into high value-added businesses. Therefore, this study aims to examine the characteristics of beauty industry promotion projects conducted by each local government where regulations are put in place for beauty industry promotion, and to come up with desirable future prospects of beauty industry promotion projects.