영업직에 있어서의 변혁적 리더십이 조직구성원들의 직무태도와 성과에 미치는 영향 = The Effect of Transformational Leadership on Job Attitude and Performance of Organizational Sales Members - A Focus on The Mediating Role of Self Efficacy -

국문 초록 (Abstract)

본 연구는 방문판매 영업직을 중심으로 변혁적 리더십이 직무태도와 성과에 미치는 영향에 있어서 자기효능감의 매개역할을 살펴보고자 한다. 이를 위해 이론적 고찰 및 선행연구를 바탕으로 가설을 설정하고 A사 15개 대리점의 방문판매 영업직원 총 381명으로부터 획득한 유효데이터를 통해 실증분석을 실시하였다.
연구결과를 요약하면, 변혁적 리더십은 직무만족, 조직몰입, 직무성과에 대해 조직구성원들의 자기효능감을 매개로 하여 간접적인 정(+)의 영향을 미치는 것으로 나타남으로써 조직구성원들의 자기효능감이 매개 역할을 하고 있음을 보여 주고 있다. 또한 변혁적 리더십은 직무만족, 조직몰입에 직접적인 정(+)의 영향을 미치는 것을 확인하였다.
본 연구결과를 통해 변혁적 리더십이 조직구성원들의 자기효능감을 매개로 하여 직무태도와 성과에 긍정적인 영향을 미칠 수 있음을 알 수 있었다. 또한 변혁적 리더십이 기업 내 방문판매 영업조직에 있어 성공적으로 적용될 수 있는 리더십 유형임을 확인할 수 있었다.

다국어 초록 (Multilingual Abstract)

This study of transformational leadership on organizational effectiveness is an extension of many existing studies and also has impact on job satisfaction, job involvement, self-efficacy. This research set direct sales distributors as an example for the study.
To sum up this study, transformational leadership, job satisfaction, organizational commitment, job performance for the organization by means of the self-efficacy seems to display indirect positive effect. This survey was administered to employees working in 15 major firms. 381 samples were used for the analysis. This parameter has shown that role. In addition, transformational leadership, job satisfaction, organizational commitment relate directly to the positive effect and was also confirmed. Associated implications are as follows:
First, the efficacy of transformational leadership on organizational effectiveness display positive (+) influences; how effect of such transformational leadership in organizations that emphasize the contribution is very obvious. This shows the way an individual"s competence or transactional management-dominated organization, transformational leadership behaviors are very important in enhancing organizational effectiveness. Second, transformational leadership on organizational has more effect than the direct impact of self-efficacy mediated indirectly by greater influence on organizational effectiveness. Transformational leadership indirectly alters the values of subordinates. The subordinates take in self leadership and work efficiently which increases their competence along with human-like caring providing ownership, etc., Self efficacy can overcome transformational leadership’s disadvantage. Third, transformational leadership serves as positive in organizational commitment and satisfaction from work; however it does not effect work efficiency directly but it will have effect on subordinate’s efficacy partially in work performance depending on how sensitive one is to efficacy.

목차 (Table of Contents)

• 요약
• Ⅰ. 서론
• Ⅱ. 이론적 배경
• Ⅲ. 연구 설계
• Ⅳ. 실증분석
• Ⅴ. 결론
• 참고문헌