비즈니스 모델 혁신의 성공 및 실패 사례연구 = Study on Business Model Innovation: The Case of Joycube and Netflix

다국어 초록 (Multilingual Abstract)

This study explores to identify the characteristics of the business model by comparing and analyzing the value creation between two cases, and to be successful in business model innovation. In order for the pursuit of purposes, domestic and international firm' business model cases are analyzed. Regarding the business model innovation, huge differences are found between two cases. First, a clear customer value proposal is important. Netflix is constantly monitoring the customer's needs and satisfactions to improve value proposition, while Joycube, domestic firm does not adjust to meet the change of the customer's behaviors. Second. the business model innovation should be taking into account the customer's behaviors in the constant changing market environments.
For the growth, firms should consider strategic monitoring the market environments, and find a novelty of the markets, and to create the jump through business model innovation

목차 (Table of Contents)

• Abstract
• 1. 서론
• 2. 이론적 고찰
• 3. 사례연구
• 4. 연구결과 및 시사점
• 참고문헌
• 저자소