- 초록
- 1. 연구배경 및 연구 목적
- 2. 이론적 배경 및 연구문제
- 1) 광고게임의 정의와 문제점
- 2) 설득지식모델(Persuasion Knowledge Model)과 어린이의 광고에 대한 이해
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목차 (Table of Contents)
참고문헌 (Reference)
1 민현선, "청소년소비자의 TV광고판별능력에 관한 연구" 319-320, 1991
2 허주환, "어린이들의 인터넷 이용실태와 대책" (67) : 8-11, 2006
3 김경희, "어린이 시간대 식품광고에 대한 어린이들의 수용태도" 13 (13): 648-660, 1997
4 한상필, "어린이 대상 식품광고의 현황과 내용분석 연구" 한국광고학회 21 (21): 95-114, 2010
5 박명숙, "아동소비자의 TV광고에 대한 이해도 신뢰도가 상품선택행의에 미치는 영향" 26 (26): 151-162, 1988
6 권성호, "미디어교육이 청소년의 TV광고판별능력에 미치는 영향" 7 (7): 5-28, 2001
7 나은영, "광고 커뮤니케이션 수용자로서의 어린이와 청소년: 그 특성과 규제의 필요성" 한국소비자·광고심리학회 7 (7): 131-163, 2006
8 "Young Canadians in a Wired World Phase II Key Findings"
9 Geraci,J.C, "What do youth marketers think about selling to kids?" 5 (5): 11-27, 2004
10 Goodman, D, "Video gaming promotes concussion knowledge acquisition in youth hockey players" 29 (29): 351-360, 2006
1 민현선, "청소년소비자의 TV광고판별능력에 관한 연구" 319-320, 1991
2 허주환, "어린이들의 인터넷 이용실태와 대책" (67) : 8-11, 2006
3 김경희, "어린이 시간대 식품광고에 대한 어린이들의 수용태도" 13 (13): 648-660, 1997
4 한상필, "어린이 대상 식품광고의 현황과 내용분석 연구" 한국광고학회 21 (21): 95-114, 2010
5 박명숙, "아동소비자의 TV광고에 대한 이해도 신뢰도가 상품선택행의에 미치는 영향" 26 (26): 151-162, 1988
6 권성호, "미디어교육이 청소년의 TV광고판별능력에 미치는 영향" 7 (7): 5-28, 2001
7 나은영, "광고 커뮤니케이션 수용자로서의 어린이와 청소년: 그 특성과 규제의 필요성" 한국소비자·광고심리학회 7 (7): 131-163, 2006
8 "Young Canadians in a Wired World Phase II Key Findings"
9 Geraci,J.C, "What do youth marketers think about selling to kids?" 5 (5): 11-27, 2004
10 Goodman, D, "Video gaming promotes concussion knowledge acquisition in youth hockey players" 29 (29): 351-360, 2006
11 Russell,C.A, "Toward a framework of product placement: Theoretical propositions, in Advances in Consumer Research, Vol.25" Provo,UT: Association for Consumer Research 357-362, 1998
12 Pempek, T. A, "Tipping the balance: Use of advergames to promote consumption of nutritious foods and beverages by low-income African American Children" 163 (163): 633-637, 2009
13 Brown, C. L., "The skeptical shopper: A meta cognitive account for the effects of default options on choice" 31 : 529-539, 2004
14 Friestad, M, "The persuasion knowledge model: How people cope with persuasion attempts" 21 : 1-31, 1994
15 Moore, E, "The online marketing of food to children: Is it just fun and games?" 26 (26): 202-220, 2007
16 Mallinckrodt, V., "The effects of playing an advergame on young children’s perceptions, preferences, and requests" 36 (36): 87-100, 2007
17 Shapiro, S, "The effects of incidental ad exposure on the formation of consideration sets" 24 (24): 94-104, 1997
18 Alba, J, "The effects of frequency knowledge on consumer decision making" 14 (14): 14-25, 1987
19 Wright, P, "The development of marketplace persuasion knowledge in children, adolescents, and young adults" 24 (24): 222-233, 2005
20 Janiszewski,C, "The Influence of nonattended material on the processing of advertising claims" 27 : 263-278, 1990
21 Sutton-Smith,B, "The Ambiguity of Play,Cambridge" Cambridge, MA: Harvard University Press 1997
22 Comstock, G, "Television and the American Child" New York: NY: Academic Press 1991
23 이영석, "TV아동용 광고가 아동에게 미치는 영향: 광고내용분석 및 광고반응분석을 중심으로" 성균관대 인문과학연구소 161-200, 1986
24 Klimmt,C, "Serious games and social change, in Serious games: Mechanisms and effects, Ritterfeld Ute, Michael Cody, and Peter Vorderer" NY: Routledge 248-270, 2009
25 Nelson,M.R, "Recall of brand placements in computer/video games" 42 (42): 80-92, 2002
26 Peterson, L, "Preventive intervention to improve children's discrimination of the persuasive tactics in televised advertising" 13 (13): 163-170, 1988
27 Lee, M, "Playing with food: Content analysis of food advergames" 43 (43): 129-154, 2009
28 Bogost,I, "Persuasive games: The expressive power of videogames" Cambridge, MA: MIT Press 2007
29 Buijzen, M., "Parental mediation of undesired advertising effects" 49 : 153-165, 2005
30 Wiman,A, "Parental influence and children’s responses to television advertising" 12 (12): 12-18, 1983
31 Hobbs, R, "Measuring the acqusition of media-literacy skills" 38 : 330-355, 2001
32 Lieberman,D.A, "Management of chronic pediatric diseases with interactive health games: Theory and research findings" 24 (24): 26-38, 2001
33 An, S, "MITIGATING THE EFFECTS OF ADVERGAMES ON CHILDREN Do Advertising Breaks Work?" M E SHARPE INC 40 (40): 43-56, 2011
34 Donahue, T. R, "Learning about television commercials: The impact of instructional units on children's perceptions of motive and intent" 27 (27): 251-261, 1983
35 Youn, S, "Leading national advertisers' uses of advergames" 30 (30): 1-13, 2008
36 "It’s child’s play: Advergaming and the online marketing of food to children" Kaiser Family Foundation
37 Moore, E, "It’s Child’s Play: Advergaming and the Online Marketing of Food to Children"
38 Weber, K, "Internet food marketing strategies aimed at children and adolescents: A content analysis of food and beverage brand web sites" 106 : 1463-1466, 2006
39 Lieberman,D.A, "Interactive Video games for health promotions: Effects on knowledge, self-efficacy, social support, and health, in Health promotion and interactive technology" Mahwah, NJ: Erlbaum 103-120, 1997
40 Ward, S, "How Children Learn to Buy: The Development of Consumer Information Processing Skills" Beverly Hills, CA: Sage Publications 1977
41 Singer, D. G, "Helping elementary school children learn about TV" 30 (30): 84-93, 1980
42 Morales,A.C, "Giving firms an ‘E’ for effort: Consumer responses to high-effort firms" 31 : 806-812, 2005
43 Austin,E.W, "Exploring the effects of active parental mediation of television content" 37 : 147-158, 1993
44 Grigorovici, D, "Experiencing interactive advertising beyond rich media: Impacts of Ad type and presence on brand effectiveness in 3D Gaming Immersive Virtual Environments"
45 Wang, H, "Entertainment-education through digital games, in Serious games: Mechanisms and effects, Ritterfeld Ute, Michael Cody, and Peter Vorderer" NY: Routledge 271-292, 2009
46 Slater,M.D, "Entertainment education and the persuasive impact of narratives, in Narrative impact. Social and cognitive foundations" Mahwah, NJ: Lawrence Erlbaum Associates 157-181, 2002
47 Singhal, A, "Entertainment Education and Social Change" Mahawah, NJ: Lawrence Erlbaum Associates 2004
48 Feshbach, S., "Enhancing children's discrimination in response to television advertising: The effects of psychoeducational tranining in two elementary school-age groups" 2 : 385-403, 1982
49 Young,B, "Does food advertising make children obese? International Journal of Advertising and Marketing to" 4 (4): 19-26, 2003
50 Main, K., "Deliberative and automatic bases of suspicion: Empirical evidence of the sinister attribution error" 17 (17): 59-69, 2007
51 Campbell, M. C, "Consumers’ use of persuasion knowledge: The effects of accessibility and cognitive capacity on perceptions of an influence agent" 27 : 69-83, 2000
52 John,D.R, "Consumer socialization of children: A retrospective look at twenty-five years of research" 26 : 183-213, 1999
53 Ratan, R, "Classifying serious games, in Serious games: Mechanisms and effects, Ritterfeld Ute, Michael Cody, and Peter Vorderer" NY: Routledge 10-24, 2009
54 Brucks, M, "Children’s use of cognitive defenses against Television advertising: A cognitive response approach" 14 : 471-482, 1988
55 Martin,M.C, "Children’s understanding of the intent of advertising: A meta-analysis" 16 (16): 205-216, 1997
56 Bijmolt, T. H., A, "Children’s understanding of TV advertising: Effects of age, gender, and parental influence" 21 : 171-194, 1998
57 Rossiter, J. R, "Children’s TV commercials: testing the defenses" 24 (24): 137-144, 1974
58 Olsen,L, "Children and dangerous advertising" 24-25, 2008
59 Robertson, T. S., "Children and commercial persuasion: An attribution theory analysis" 1 : 13-20, 1974
60 Wei, M, "An examination of the effects of activating persuasion knowledge on consumer response to brands engaging in covert marketing" 27 (27): 34-44, 2008
61 Blosser, B. J, "Age differences in children's perceptions of message intent: Responses to TV news, commercials, educational spots, and public service announcements" 12 : 455-484, 1985
62 Santos, E, "Advergames: Overview" 1 (1): 203-214, 2007
63 정보통신부, "2007년 상반기 정보화 실태 조사" 서울: 한국 인터넷 진흥원 2007
QR코드광고의 특성과 효과 연구 : 소비자 이용만족과 수용을 중심으로
유명인 광고모델 선정요인의 상대적 중요도 및 우선순위 분석 : 광고주 및 광고 제작자의 인식을 중심으로 한 AHP분석
학술지 이력
연월일 | 이력구분 | 이력상세 | 등재구분 |
---|---|---|---|
2026 | 평가예정 | 재인증평가 신청대상 (재인증) | |
2020-01-01 | 평가 | 등재학술지 유지 (재인증) | ![]() |
2017-01-01 | 평가 | 등재학술지 유지 (계속평가) | ![]() |
2013-01-01 | 평가 | 등재학술지 유지 (등재유지) | ![]() |
2010-01-01 | 평가 | 등재학술지 유지 (등재유지) | ![]() |
2008-01-01 | 평가 | 등재학술지 유지 (등재유지) | ![]() |
2006-01-01 | 평가 | 등재학술지 유지 (등재유지) | ![]() |
2003-01-01 | 평가 | 등재학술지 선정 (등재후보2차) | ![]() |
2002-01-01 | 평가 | 등재후보 1차 PASS (등재후보1차) | ![]() |
2000-07-01 | 평가 | 등재후보학술지 선정 (신규평가) | ![]() |
학술지 인용정보
기준연도 | WOS-KCI 통합IF(2년) | KCIF(2년) | KCIF(3년) |
---|---|---|---|
2016 | 1.84 | 1.84 | 1.65 |
KCIF(4년) | KCIF(5년) | 중심성지수(3년) | 즉시성지수 |
1.75 | 1.69 | 2.705 | 0.43 |