스포츠 인터넷 정보선호도와 접속 행동간의 관계분석 = Sports Internet Netizens Information Preference and search Behavior

다국어 초록 (Multilingual Abstract)

The Purpose of this study was to identify the differences in sport internet netizens' search behavior with respect to their demographics and information preference. Information regarding organizations, game competitions, athletes, common sense, and amusement were studied. Also frequency, time, place of search, and serch time were studied. As the demographical variables, gender, age, occupation, and income, and place of residence were studied.
Subjects included a total of 216 university students majoring in physical education, people working in a field related to sport, and members of sport centers. The subjects were quota sampled, and the criteria for their selection were that the reside in the Seoul and Kyunggido area, that they be between the age of 17 and 39, and that they regularly search the sport sites in the internet.
Data was collected by employing a questionnaire whose cronbach alpha values ranged between .66 and .91, and analyses included descriptive statistics, one-way ANOVA tests, Scheffe post hoc tests, Chi-square tests, and crosstabular analyses.
The following conclusions were drawn:
First, information preference statistically and significantly differed with respect to demographic variables.
Second, search behavior statistically and significantly differed with respect to demographic variables and information preference.

목차 (Table of Contents)

• Ⅰ. 서론
• Ⅱ. 연구방법
• Ⅲ. 연구결과 및 논의
• Ⅳ. 결론
• 참고문헌
• ABSTRACT