의료점포내에서 경험하는 정서가 고객의 접근-회피 행동에 미치는 영향 = The Effect of Shoppers' Emotions on Approach-Avoidance Behavior in Clothing Stores

다국어 초록 (Multilingual Abstract)

The purpose of this study is to investigate the effects of shoppers' emotions on approach-avoidance behavior in clothing stores. For this purpose, factor analysis was conducted to identify shoppers' emotions and regression analysis was used to find out the effects of shoppers' emotions on approach-avoidance behavior. The results of this study can be summarized as follows; 1. 'Pleasure' 'Arousal' 'Enervation' 'Negative' were found in consumers' emotions and were used for regression analysis. 2. 'Pleasure' factor influenced approach behavior and 'Enervation' factor influenced avoidance behavior and 'Arousal' 'Negative' did not influence. a As one get older, 'Enervation' factor influenced avoidance behavior more. 4. In married women group, 'Enervation' factor influenced avoidance behavior more than in single women group. 5. In higher education level group, 'Enervation' factor influenced avoidance behavior more than in the lower education level group. 6. The existence of a job did not influence that the effects of shopper's emotions on approach- avoidance behavior. 7. Only in higher income group, 'Enervation' factor influenced avoidance behavior.

목차 (Table of Contents)

• Ⅰ. 서론
• Ⅱ. 이론적 배경
• Ⅲ. 연구방법
• Ⅳ. 결과 및 논의
• Ⅴ. 결론 및 제언
• 참고문헌